Advaita 2014
Trailblazers
The ISB Retail Club and Advaita, in association with Van Heusen present to you - Trailblazers an inter b-school business case competition. Finalists from top B schools will battle it out while exchanging views with the distinguished jury members from the retail industry.
For more details, please visit http://advaita.isb.edu/index.php/events/trailblazers
IMPORTANT DATES:
Registrations open - 31st October
Round 1 Registrations Deadline - 6th November 12 AM
Round 1 Submission Deadline - 7th November 12 PM
Round 1 Shortlist Announcement - 9th to 12th November
On-campus Final Round (ISB Mohali) - 22nd and 23rd November
- Round 1: Your application should consist of a brief executive summary for your idea in the form of 6 power point slides, that would cover the following
1. The Opportunity
Customer pain points
Latent or unmet need
Is the need critical and are customers waiting | 2. Your Solution
Product/ service
Benefit/ Value, Uniqueness
Can patent/ copyright protection be available |
3. Market Size Estimation
Target segments, market size
What each segment looks for
Similar products/ services
How does your offering compare | 4. Expected level of investment and returns
What are the resources required
Investment requirement (approximate)
Estimated sales, Net Profit (approximate) |
5. Incorporating New Trends in retail Industry
Which new trend is being used
How will it help your idea | 6. Extra Slide
Any extra information that will make your case stronger |
- Only original business plans will be accepted. Any form of plagiarism will lead to immediate disqualification of the team.
- Please Note: The name of the team should not appear anywhere except in the cover page of the document
- Once your team has been selected for the final round, you will be given new set of instructions for the final presentation
The jury will consist of a panel of distinguished faculty members from ISB and external industry experts in the field of Retail. All Business plans will be judged on the below criteria
- Originality of the idea
- Feasibility of the plan & Extent of realistic assumptions
- Analysis and research – Competitive Analysis, Risk Analysis etc.
- Revenue Model
- Final Presentation/Articulation of your idea
Registrations open - 31st October
Round 1 Registrations Deadline - 6th November 12 AM
Round 1 Submission Deadline - 7th November 12 PM
Round 1 Shortlist Announcement - 9th to 12th November
On-campus Final Round (ISB Mohali) - 22nd and 23rd November
For queries, please write to:
Apoorva Uppala
Mercado Lead
Email:apoorva_uppala2015@isb.edu
Sudhanshu Mukherjee
L&D Coordinator
Email: sudhanshu_mukherjee2015@isb.edu
