Past Events

Retail Conclave – Mercado 2012
Last year, The Indian School of Business hosted its annual Retail Conclave ‘Mercado,’ on October 27th bringing together industry experts and management students. There was a panel discussion with industry insiders like Bijaei Jayaraj, founder and CEO, Loylty Rewardz; Prakash Balasubramanian, AVP President and Heads Cognizant Business Consulting for the Retail Industry and Rajesh V who has been involved with the successful start up of most organized retail formats in India. They spoke at length about the future of ‘Loyalty Programs,’ and the importance of web analytics for appropriate matching of user interests to the right kind of deals and improve customer loyalty.

A fashion show, showcasing designs by designer Chandni Kumari Singh’s collection of Indo-Western wear was held. Students and models, walked with élan, to a packed audience.