Didi (Johan) Schoeman

Director, Marketing and Communications Council (MCC)
Film production, Forestry, Agriculture & Saw-milling
Work Experience 
17 years
Previous Company 
ProAfrica TV and Halewood
Professional Interests 
Film Production, Entrepreneurship, Strategy and Marketing
Other Interests 
Pilot with a passion for vintage aircraft, a sailor, scuba diver, snowboarder, kitesurfer and conservationist.
Profile type 
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Why PGP? Why ISB?
As an entrepreneur, getting an MBA to further develop my business skill set and learning how to launch larger global ventures has always been a goal of mine. ISB offers the best faculty from the top business schools around the globe- where else will you get the opportunity to be taught by such a stellar lineup?
What are your responsibilities and focus areas this year?
As MCC director, my aim is to help expand the brand recognition of ISB globally by producing quality social media content. One of the goals we set as a team was to create a dedicated media centre on the Mohali campus from where we can produce a steady stream of interesting and relevant content in the form of video and audio podcasts. As a student, my focus is on absorbing as much as I can from the incredible faculty and my fellow classmates. The personal growth so far has been phenomenal!
What is it that you want to learn and become more proficient at during your stay at the ISB?
For me, this is an opportunity to step back and reassess my life and everything I've achieved up to this point. It's an opportunity to equip myself with a more advanced skillset and to shift my focus towards global opportunities. My goal is to learn how to run global business – from launch, to funding, to scaling.
What suggestions would you like to give to a prospective student about ISB?
The school has amazing infrastructure, rock-star classmates and stellar faculty, I don’t think there's any school that can match what is on offer at ISB! Plus the school also caters for older candidates like me who are interested in building their own startups or scaling up their existing ventures. If you are dynamic and demand the very best, then ISB is definitely a school that should be at the top of your list.