The e-Commerce Marketplace in India: Achieving excellence in providing consistent customer experience

White papers
Sidhu, Simranjeet., Neriyanuri, Yasasree. "The e-Commerce Marketplace in India: Achieving excellence in providing consistent customer experience", 2014
Abstract:
E-commerce in India is undergoing a transformation with the emergence of a large and growing number of new online marketplaces. Indian e-commerce has witnessed a tremendous YEAR on YEAR growth rate of 56% since 2007.


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