1. RETAIL FOR A CAUSE
What was the event about?
‘Retail for all, Retail for a Cause’ marks REC, Hyderabad’s first event for Co2020. The club designed merchandise keeping ‘PRIDE’ at the heart of the theme in order to raise awareness for the cause. The design team put together a variety of products including T-shirts (crew neck & polo), coffee mugs, shot glasses and fridge magnets.
This event ran over a course of 25 days and saw three key phases (Design Development > Demand forecast > Pop Up Shop)
  • Design Development included three key deliverables:
    1. Design team- Customize an option plan (how many SKUs across each price point
    2. Design team- Designs for each category (T-shirt, mugs etc.)
    3. Vendor Management- Prototype development & quotation
  • Demand Forecast- The product & sales teams fixed price points, bundling options and rolled out a form to the cohort to gauge interest for each SKU, so as to decide upon the order quantity.
  • Pop Up Shop- The club put together a Pop- Up two days before the pride march to distribute the pre- ordered merchandise and also took up new orders from faculty and staff on campus 

    Aims?
    This event was conceived with two clear objectives:
  • Show REC’s support for LGBTQ+ by raising funds for donation to NGOs working towards empowerment of the said community
  • Create a retail industry replica to give the club members a flavor of how the industry functions by forming verticals for various departments (refer image)

    Achievements?
    • The event saw a whooping sale of 1,10,000 INR
    • Faculty (Professor Viktoria Hnatkovska), Academic Associates, PGPMAX students and staff from Microsoft were on the list of our happy customers besides the Co2020 cohort.




2. ALUM CONNECT SESSION WITH VINEETH RAJAN
An interaction and QnA session with Vineeth Rajan, co'17 currently working in PnG as an Account Manager. His areas of expertise are: Sales and Marketing for FMCG, Lead generation, Account and Relationship Management.
https://www.linkedin.com/in/vineeth-rajan-a7480949/




3. FACULTY SESSION WITH PROF MURALI MANTRALA
Retail and E-commerce Club organised a session with Professor Murali Mantrala on the basics of E-commerce and the nature/potential of the industry in India. The session was aimed at giving people a headstart if they wanted to participate in Amazon Ace and other case competitions in the E-Commerce domain. Professor Mantrala is a Sam M. Walton Distinguished Professor of Marketing from University of Missouri and has over 25 years of experience in teaching Retail and E-Commerce.