Sports Fan Engagement Best Practices - Role of Big Data Analytics

It has become important to build competitive advantage for sport organisations including understanding and develop strategies to build fan equity. This workshop looks to combine sport marketing and the potential of measurement with new analytics techniques to demonstrate the development of new insights and direction for sport marketers seeking to increase brand and consumer value, and ultimately relationships with consumers. Outcomes relevant to understanding customer lifecycles, appreciating the potential of analytics in consumer behaviour, consumer experience and developing leveraging fan engagement, as well as the role of and impact of a shifting media landscape will be topics advanced in the proposed workshop.
  • Academic insights from eminent faculty on Consumer behavior in Sports Business (Professor Rajendra Srivastava and Professor Adam Karg).
  • Learn value extraction through Data Analytics in sports organisation from influential community leaders (industry applications and start-ups) by Dr. Vijay Srinivasan.
  • Discussions on growth opportunities in Indian sports business.