Google Digital Small and Medium Businesses (SMB) Heroes
In October 2017, SRITNE delivered a custom-designed 2-day Executive Education programme for 30 leaders of small and medium-sized businesses (SMBs), who are seeking to leverage the power of digital for growth. The programme focused on deepening participants’ understanding of digital business models and familiarizing them with data analytics tools and other techniques for leveraging digital media to generate superior business outcomes. Additionally, participants gained insights about the functional strategies and leadership skills required to drive growth digitally for their businesses.

Following table illustrates the various topics covered and the faculty that taught those topics:

ISB Faculty & Industry SpeakersTopics
Professor Deepa ManiDigital Business Models
Professor Siddharth SinghMarketing Strategies for B2B & B2C
Professor Anitesh BaruaLeveraging Digital Media
Business Analytics & Data Mining
Social Media Analytics
User-generated Content Analytics Hackathon
Professor S RamnarayanLeadership in the Face of Change
Professor Manish GangwarPricing Strategies