Funded Faculty Research
To further advance cutting-edge research aligned with SRITNE’s vision, the Centre invited proposals that seek funding and are aligned with this broad mission of the centre. We welcomed submissions in a broad range of areas, including but not limited to the business and societal value of IT, technology innovation and entrepreneurship, electronic commerce and digital transformations, social networks and big data analytics, global sourcing, and human capital development.
In response to the call, we received a number of proposals from faculty across diverse areas. Subsequently, we offered grants of INR. 40 lakhs to the following projects led by ISB faculty:

Angels and Crowds: Expanding Entrepreneurial Finance
through Equity Crowdfunding




Anand Nandkumar
(Strategy & Entrepreneurship)

Digital Transformation of the Public Distribution System (PDS)
in India: A Supply Chain Perspective




Sarang Deo
(Operations Management)


 

Examining the Use of Mobile Apps and Social Media for Nutritional Information in India: the role of Motivation and Message Framing
 


Tanuka Ghoshal              
(Marketing)


Catherine Xavier
(
Research Associate)

Impact of Firm Initiated Technological Enablers on Engagement and Effectiveness of Village Level Entrepreneurs in Bottom of the Pyramid Markets


Arunachalam S
(Marketing)

 

Measuring and Modelling the “Soft” Antecedents of
Firm Performance: An Emerging Markets Perspective




Sudhir Voleti
(Marketing)