Digital Economy & Future of Work

Digital media analytics  gathers qualitative and quantitative data from social media websites and analyzes that data using social media analytics tools to facilitate business decisions. Used largely to mine customer behaviour for support marketing and customer service activities, it measures the performance of digital properties and extracts the information in such a way that actionable insights can be deduced from the analysis. To understand the contribution of digital media better, we aim to analyze an organization’s varied requirement and specific contribution of business analytics to a firm’s performance.