Curriculum
The comprehensive CSRM curriculum provides a framework through which participants learn to enhance their management skills, expand their knowledge of retail management, and gain a strategic perspective of the retail industry.
The programme’s courses and the final project are designed around the real-world integration of business disciplines. Apart from these courses, there are preparatory courses which will have to be completed before the programme begins.
Curriculum Details*
Term 1 - RETAIL ENVIRONMENT - RETAIL CUSTOMER
- Introduction to the Retail Environment and Retail Economics, Strategic Marketing in the Retail Environment, Introduction to Projects
- Leading as a General Manager & Ethical Leadership
- Business Statistics
- Management Accounting
Term 2 - RETAIL OPERATIONS & RETAIL MARKETING
- Global Supply Chain Management, Mass Customization and Supplier-Retailer e-Commerce
- Strategic Thinking & Execution in Retail Sector
- Negotiations
- Strategic Thinking & Execution in Retail Sector
Term 3 - RETAIL OPERATIONS AND STRATEGIC MANAGEMENT
- Store assortment, CRM, eCommerce, Shopper marketing, Private label, Project briefing
- Operations management
- Negotiations
Term 4 - RETAIL FINANCIAL ANALYSIS AND RETAIL MANAGEMENT
- Market research, pricing & promotions
- Financial management, strategic profit model
- Services Marketing and Loyalty Programmes
Term 5 - RETAIL MARKETING
- Branding, and Integrated Marketing Communications, Buying and Merchandising
- Rural Marketing and Distribution
- Franchising and Project Presentations
ISB Advantage
World-class Campuses
Two state-of-the-art, fully residential campuses, at Hyderabad and Mohali.
Unique Associations
Academic alliances with global B-schools Kellogg, Wharton, LBS, MIT Sloan and Fletcher.
