Published Papers

The School’s research output in the last decade has been both significant and considerable, as testified by our AACSB accreditation in 2011. We take great pride in the fact that our faculty have contributed more than 150 articles to reputed academic and practitioner journals.

In the past few years, ISB faculty members have published over 60 papers in top-tier journals. Our faculty have received numerous coveted research grants awarded by premier academic institutions, research centres, corporate houses and reputed foundations such as the Bill and Melinda Gates Foundation, Ford Foundation, MacArthur Foundation, WWF, McCombs School of Business, UT-Austin and others. These awards attest to the scope, depth and impact of the research conducted at the ISB.

Published PapersBatra, Rishtee Kumar., Ghoshal, Tanuka., Raghunathan, Raj. (Forthcoming) "You Are What You Eat: An Empirical Investigation of the Relationship between Spicy Food and Aggressive Cognition", Journal of Experimental Social PsychologyRead Abstract >Close >The popular saying “you are what you eat” suggests that people take on the characteristics of the food they eat. Wisdom from ancient texts and practitioners of alternative medicine seem to share the intuition that consuming spicy food may increase aggression. However, this relationship has not been empirically tested. In this research, we posit that those who consume “hot” and “spicy” food may be more prone to thoughts related to aggression. Across three studies, we find evidence for this proposition. Study 1 reveals that those who typically consume spicy food exhibit higher levels of trait aggression. Studies 2 and 3 reveal, respectively, that consumption of, and even mere exposure to spicy food, can semantically activate concepts related to aggression as well as lead to higher levels of perceived aggressive intent in others. Our work contributes to the literature on precursors of aggression, and has substantive implications for several stakeholders, including marketers, parents and policy makers.

Published PapersLampel, Joseph.,Bhalla, Ajay., Ramachandran, Kavil. (2017) "Family Values and Inter-Institutional Governance of Strategic Decision Making in Indian Family Firms", Asia Pacific Journal of ManagementThomas Schmidheiny Centre for Family EnterpriseRead Abstract >Close >In this paper we use new venture creation in Indian family firms to explore the family firm as an inter-institutional system. We argue that in societies where the traditional family dominates social and economic life, the relationship between the two institutions, the firm and the family, is managed via inter-institutional logics. These inter-institutional logics help reconcile the tensions that often arise in the family firms during strategic decision-making. We use archival and interview data on thirty-six new ventures in eight Indian family firms to identify these logics. Our analysis shows that the interaction between firm and family institutional logics in Indian family firms generates four sub-logics: Economic, Expertise, Reputation and Attachment. These four logics are used to frame and screen new venture opportunities and justify resource allocation

Published PapersBatra, Rishtee Kumar., Ghoshal, Tanuka. (Forthcoming) "Fill Up Your Senses: A Theory of Self-Worth Restoration through High Intensity Sensory Consumption", Journal of Consumer ResearchCentre for Emerging Markets SolutionsRead Abstract >Close >It is well known that individuals engage in reactive consumption to address self-discrepancy and self-threat and that this consumption may be either symbolically related to the nature of the threat or may occur in an unrelated domain. This research proposes a theory for self-worth restoration through the consumption of high intensity sensory stimuli. Four studies demonstrate that not only do individuals facing self-threat prefer high intensity sensory consumption (HISC) but also this consumption restores their self-worth. This propensity for HISC is negated after individuals are allowed to engage in additional self-affirmation tasks. The findings are documented in both the visual domain (as evidenced by a preference for more intense and saturated colors) and the auditory domain (as evidenced by a preference for louder audio levels). The consumption of high intensity sensory stimuli elevates individuals’ arousal levels, which in turn minimizes rumination on thoughts related to the threat and thus restores one’s self-worth. The distractive nature of HISC and its subsequent impact on self-worth restoration is shown to operate regardless of the valence of the sensory consumption. Finally, the propensity for HISC is negated after individuals experience an arousal-elevating threat, providing additional support for the underlying process.

Published PapersSubramanian, Krishnamurthy. (Forthcoming) "Localization of FDI flows: Evidence on Infrastructure as a critical determinant", Journal of Law, Finance and AccountingRead Abstract >Close >The localization of Foreign Direct Investment (FDI) to a few economies represents a puzzling aspect of international business. We study the provision of public infrastructure as a determinant of such localization. We employ unique data at the district level in India. We identify using variation: (i) among sectors within a district depending upon the sector’s propensity to attract FDI at the national level; and (ii) FDI into surrounding districts. We find that FDI inflows remain insensitive to changes in infrastructure till a threshold is reached; thereafter, FDI inflows increase steeply with an increase in infrastructure. This non-linear effect potentially explains why FDI remains restricted to a few countries.

Published PapersAwate, Snehal., Ajwani, Raji.,Ajith, V. (Forthcoming) "Catch-up as a survival strategy in the solar power industry", Journal of International Management, ForthcomingCentre for Emerging Markets Solutions
Published PapersParuchuri, Srikanth., Awate, Snehal. (2017) "Organisational knowledge networks and local search: the role of intra-organisational inventor networks", Strategic Management Journal , 38 (3), 657-675Centre for Emerging Markets Solutions
Published PapersAwate, Snehal., Mudambi, Ram. (Forthcoming) "On the geography of emerging industry technological networks: the breadth and depth of patented innovations", Journal of Economic Geography, ForthcomingCentre for Emerging Markets Solutions
Published PapersJain, Tarun., Sood, Ashima. (2017) "How does relationship-based governance accommodate new entrants? Evidence from the cycle rickshaw rental market", Journal of Institutional Economics, 13 (3)Read Abstract >Close >Urban informal self-employment activities are known to be an important destination for rural-to-urban migrants engaged in multilocational livelihood strategies. Yet, the literature suggests that access to working capital required for these occupations may be a significant barrier for temporary migrants. This paper addresses this puzzle using data from a primary field study of the cycle rickshaw rental market in a central Indian city. Employing a multi-dimensional measure of migration and analysing both the driver and the owner-contractor sides of the cycle rickshaw rental market, we argue that informal rental markets may be critical to overcoming credit access issues for migrants.

Published PapersJain, Tarun. (2017) "Common tongue: The impact of language on educational performance", Journal of Economic History, 77 (2), 473-510Read Abstract >Close >This paper investigates the impact of official language policies on education using state formation in India. Colonial provinces consisted of some districts where the official language matched the district's language and some where it did not. Linguistically mismatched districts have 18.8% lower literacy rates and 27.6% lower college graduation rates, driven by difficulty in acquiring education due to a different medium of instruction in schools. Educational achievement caught up in mismatched districts after the 1956 reorganization of Indian states on linguistic lines, suggesting that political reorganization can mitigate the impact of mismatched language policies.

Published PapersSrivastava, Rajendra K.,  Sungwook Min, Xubing Zhang, Namwoon Kim. (Forthcoming) "Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets", Journal of Marketing Research
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