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Deepa Mani is an Associate Professor in the Information Systems group and Research Fellow at the Indian School of Business. She is the faculty coordinator for the IBM Research Collaboratory in service science at ISB. Professor Mani’s research interests are at the intersection of technology, organisation, and society. She is interested in studying the impact of technology on organisation of economic activity, including firm boundary decisions, and the impact of such organisation on firm value and economic productivity. Her research articles have been published in leading journals such as MIS Quarterly, Information Systems Research, Sloan Management Review and MIS Quarterly Executive. They have also been featured in refereed conference proceedings, edited book chapters, and popular media outlets such as Forbes, CIO Magazine, Economic Times, LiveMint, Yahoo Finance and The Street.