[{"text":"00N0I00000KT1fD","value":"utm_source"},{"text":"00N0I00000KT1fI","value":"utm_medium"},{"text":"00N0I00000KT1fN","value":"utm_campaign"},{"text":"00N0I00000KT1fS","value":"uterm"},{"text":"00N0I00000KT1md","value":"adgroupname"},{"text":"00N0I00000KT1mx","value":"keyword"},{"text":"00N0I00000KT1nR","value":"creative"},{"text":"00N0I00000KT1ng","value":"devicemodel"},{"text":"00N0I00000KT1nq","value":"placement"},{"text":"00N0I00000KT1ot","value":"target"},{"text":"00N0I00000KT1o0","value":"device"},{"text":"00N0I00000KT1o5","value":"network"},{"text":"00N0I00000KT1oA","value":"matchtype"},{"text":"00N0I00000KT1oF","value":"gclid"},{"text":"00N0I00000KT1nM","value":"campaignname"},{"text":"00N0I00000KT1n7","value":"term"},{"text":"00N0I00000KT1fS","value":"utm_term"},{"text":"00N0I00000KQo5v","value":"utm_content"},{"text":"","value":""}]
Mr. S. Sivakumar is the Group Head of Agri and IT Businesses of ITC Limited, India (www.itcportal.com) and a Member of its Corporate Management Committee.
ITC is one of India's foremost multi-business enterprises with a market capitalisation of US$ 50 billion and a turnover of US$ 8 billion, with business interests in Consumer Goods, Hotels, Agri Business, Paperboards, Packaging, and Information Technology.
Mr Sivakumar is well known as the architect of ITC e-Choupal, the pioneering farmer empowerment initiative that benefits over 4 million small farmers through customised agri-extension and market linkage services, while providing a unique source of competitive advantage to ITC's packaged foods business.
Topper of the Class of 1983 from the Institute of Rural Management Anand, (IRMA), Sivakumar worked with a farmers' cooperative for six years before joining ITC in 1989.
Mr Sivakumar blogs at http://shivsthirdeye.blogspot.com/ He can also be reached at @S_Sivakumar on Twitter.