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Brief: In the year 2020, the Covid-19 pandemic wreaked havoc on the global economy, however, online retailers leveraged this situation and have tapped into the on-demand delivery platforms to optimize their business and adapt to this ‘new normal’. Bharti Institute of Public Policy has collaborated with Amazon India to conduct a Research Study on the role of E-commerce in India’s growth and economic recovery. This study would provide policy recommendations on how e-commerce industry can provide economic growth to the MSME industry.
The study will adopt the following approach:
Project Duration: 1 March 2021 to 28 Feb 2022
Amount: INR 7,906,000