The implications of the study’s findings are farreaching, touching on content creation strategies, educational applications, and regulatory considerations. The study offers a clear directive for content creators: incorporating highly visually stimulating elements can make content more appealing to children, potentially increasing viewership and engagement. This insight is particularly valuable for educational content creators who strive to make learning materials captivating for young minds.

From a policy perspective, the study highlights the importance of balancing visual allure with educational value, urging policymakers to consider guidelines that encourage the production of content that is not only engaging but also enriching. Moreover, certain characteristics of videos could make the platform addictive, which is a growing concern. As digital platforms play a significant role in children’s lives, understanding and regulating the factors that infl uence content popularity becomes crucial to ensuring a positive impact on young viewers.

Looking Forward: Navigating the Digital Landscape

As we navigate the evolving digital landscape, studies like this provide essential insights into the preferences and behaviours of young digital natives. By unravelling the complexities of content engagement, this research opens new pathways for creating meaningful and captivating content tailored to the developmental needs and interests of children.

Professor Sumeet Kumar

Shekhar Tomar

Assistant Professor, Economics and Public Policy

Shekhar Tomar is an Assistant Professor in the Economics and Public Policy area at ISB. He completed his PhD from Toulouse School of Economics in 2017 and worked as a Research Economist at RBI between 2017-2019. His research lies at the intersection of macroeconomics, trade and fi nance and he extensively uses micro-data to answer macro questions in his work. During his stint at the RBI, he also contributed regularly to the policy work on monetary policy and trade issues in India.

Disclosure: The research discussed in this article is currently under review. The findings and insights are based on a study that has not yet undergone peer review

Research Paper by Prof. Shekhar Tomar Exploiting President Trump’s win in the Republican primary election, we estimate the impact of the ensuing uncertainty around H-1B immigration policies on the demand for workers in sending country. Using postings data from the largest jobs platform in India, we find that firms more reliant on H-1B visas for filling US-based job positions increase their postings for India-based jobs immediately after Trump’s primary win in June 2016. Our work answers the impact of policy uncertainty on firms’ hiring decisions and how they can mitigate the impact of such uncertainty.