Connect with the connected generation on their turf and on their terms.

The Marketing Excellence for Strategic Business Advantage programme has been designed as an intensive 4-day programme that highlights the challenges and complexities of communicating with an audience that is 'always on'. Through the programme, you will learn to design and manage customer experiences that help make customer centricity profitable by creating brand equity and customer loyalty.


This programme is best suited for product managers and executives directly involved with marketing. Managers from non-marketing functions like engineering, operations, sales, finance and R&D stand to gain from understanding the nuances of effective marketing.

“It’s a fantastic, practical programme on marketing for marketing managers, with great cross-industry exposure”.

- Parameshwaran, Director of Marketing and Business Excellence, Sanofi Pasteur


Access Programme Brochure

Please download the brochure to know more about the pedagogy, modules and the key concepts covered.

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