Fee includes food and accommodation at the ISB campus or at an equivalent facility based on availability.
Apply in 3 easy ways:
Download the application form at www.isb.edu/cee/apply and follow the mailing instructions mentioned therein (or)
Write to us at email@example.com (or)
Call us on +91 40 2300 7042
Note: Admission to this programme is by application only.
The Marketing Excellence for Strategic Business Advantage programme has been designed as an intensive 4-day programme that highlights the challenges and complexities of communicating with an audience that is 'always on'. Through the programme, you will learn to design and manage customer experiences that help make customer centricity profitable by creating brand equity and customer loyalty.
This programme is best suited for product managers and executives directly involved with marketing. Managers from non-marketing functions like engineering, operations, sales, finance and R&D stand to gain from understanding the nuances of effective marketing.
“It’s a fantastic, practical programme on marketing for marketing managers, with great cross-industry exposure”.
Dean and Novartis Professor of Marketing Strategy and Innovation at ISB, Professor Srivastava is a highly-cited scholar with 30 years of academic experience, backed by extensive research published in top line journals.
A Marketing Educator, Nirmal is currently the Visiting Professor at ISB, Hyderabad and other top business schools globally.
Please download the brochure to know more about the pedagogy, modules and the key concepts covered.