Mani, Deepa
Mani, Deepa
Associate Professor
Executive Director, Srini Raju Centre for IT and the Networked Economy
Area Information Systems
Affiliation Indian School of Business
Email Deepa_Mani@isb.edu
- Overview
- Education
- Research
- Teaching
- In The Media
Professor Deepa Mani is a faculty in the Information Systems area, and Research Fellow at the Indian School of Business. She is also the Executive Director of the Srini Raju Center for Technology and the Networked Economy at ISB. Deepa’s research interests are at the intersection of technology, organisation, and society. She is interested in studying the organization of IT and IT-enabled business functions in firms, and assessment of the business value of a broad class of IT decisions and interventions. Her research articles have been published in leading academic journals and extensively featured in refereed conference proceedings, edited book chapters, and popular media outlets. Deepa works closely with industry to drive innovation and strategies for the digital economy. She also works closely with the central and state governments to explore the impact of technology interventions in areas such as education, healthcare and urbanization.
Deepa serves as an Associate Editor for Management Science and Information Systems Research. Deepa completed her undergraduate education from St. Stephen’s College, Delhi University and her graduate education from Carnegie Mellon University. She received her doctorate degree from the University of Texas at Austin.
Deepa serves as an Associate Editor for Management Science and Information Systems Research. Deepa completed her undergraduate education from St. Stephen’s College, Delhi University and her graduate education from Carnegie Mellon University. She received her doctorate degree from the University of Texas at Austin.
Ph D (Information Systems), University of Texas
Masters in Information Systems Management, Carnegie Mellon University
Post Graduate Diploma in Business Administration, University of Mumbai
BA ((Honors) Mathematics), St. Stephen's College, Delhi University
Published Papers
Mani, Deepa.,Barua, Anitesh. (2017) "Reexamining the Market Value of Information Technology Events", Information Systems Research
Mani, Deepa.,Nandkumar, A. (2016) "The differential impacts of markets for technology on the value of technological resources: An application of group?based trajectory models", Strategic Management Journal, 37 (1), 192-205
Yahav, Inbal, Galit Shmueli, Mani, Deepa. (Forthcoming) "Tree-Based Approach for Addressing Self-Selection in Impact Studies: Applications to eGov and Outsourcing", MIS Quarterly
Kiron Ravindran, Anjana Susarla, Mani, Deepa.,Vijay Gurbaxani. (2015) "Social Capital and Contract Duration in Buyer-Supplier Networks for Information Technology Outsourcing", Information Systems Research, 26 (2), 379-397
Mani, Deepa.,Nandkumar, Anand. (Forthcoming) "The Differential Impacts of Markets for Technology on the Value of Technological Resources: An Application of Group-Based Trajectory Models", Strategic Management JournalRead Abstract >Close >We study how the influence of technological capabilities for performance is contingent upon the environment that a firms sells its output. In addition, we also demonstrate the usefulness of a novel statistical technique called the Group Based Trajectory (GBT) model for empirical strategy research. With GBT and using a novel dataset of Indian pharmaceutical firms, we study how relative impact of product (innovation) capability and process (innovation) capability varies for an exporter versus a firm that predominantly operates in the domestic market. While technological capability in general is valuable for performance, it is more valuable for an export intensive firm than to a domestic oriented firm. Moreover, while product capability is more valuable for a domestic oriented firm, process capability is more valuable for an export intensive firm. While our results demonstrate the importance of a key resource for competitive advantage as the RBV suggests, they also demonstrates that the value of a specific capability is contingent upon the environment.
Mani, Deepa.,Barua, Anitesh. (2014) "Augmenting Conflict Resolution with Informational Response: A Holistic View of Governance Choice in Business Process Outsourcing", Journal of Management Information Systems, 31 (3)Read Abstract >Close >While business process outsourcing (BPO) is considered a strategic necessity in the modern enterprise, recent research and industry observations suggest that firms may not always decide upon BPO governance structures that maximize value creation. In analyzing how firms should manage this inter-organizational relationship, we consider the level of hierarchical controls embedded in the governance structure. We integrate perspectives from neo-institutional economics and information processing theory to posit that the relationship between the uncertainty in business environment, task and BPO relationship and the chosen governance structure is mediated by Information Processing requirements. Further, we draw upon Information Systems literature on inter-organizational systems to hypothesize that technological capabilities that enable communication, coordination and collaboration in the BPO relationship play a moderating role in enabling higher levels of hierarchical control in response to higher levels of IP requirements. Data on 130 BPO initiatives provide empirical support for our hypotheses regarding the mediating and moderating effects of IP requirements and technological capabilities respectively. These results bear implications for theory building regarding complex inter-organizational relationships characterized by incentive conflicts and complexity.
Mani, Deepa.,Srikanth, Kannan.,Anandhi Bharadwaj. (2014) "Efficacy of R&D Work In Offshore Captive Centers: An Empirical Study of Task Characteristics, Coordination Mechanisms And Performance", Information Systems Research, 25 (4), 846-864
Mani, Deepa.,Barua, Anitesh.,Whinston, Andrew. (2013) "Outsourcing Contracts and Equity Prices", Information Systems Research, 24 (4), 1028 – 1049Read Abstract >Close >We investigate the impact of outsourcing on long-term financial performance of the
firm. Outsourcing initiatives vary in terms of uncertainty and complexity of the engagement and consequent choice of the governing contract (fixed or variable). Using data on the hundred largest outsourcing initiatives implemented between 1996 and 2005, we find that relative to an industry, size-and book-to-market matched sample of control firms, the mean three year buy-and-hold abnormal return for fixed price outsourcing contracts is 17.5 percent (p<0.05) while the equivalent return for variable price contracts is -21.2 percent (p<0.10). We find support for the hypothesis that lower (greater) levels of complexity and uncertainty in the task and relational
environments that increase the likelihood of choice of fixed (variable) price contracts are
associated with greater (lower) returns to outsourcing. The market is slow to incorporate this signal provided by the contract. The results imply that firms have not managed strategic outsourcing initiatives efficiently, destroying significant shareholder value in the process.
Mani, Deepa.,Barua, Anitesh.,Whinston, Andrew. (2012) "An Empirical Analysis of the Contractual and Information Structures of Business Process Outsourcing Relationships", Information Systems Research, 23 (3), 618-634Read Abstract >Close >The emergence of information intensive business process outsourcing (BPO) relationships calls for the study of exchange performance beyond traditional considerations of the contractual structure that facilitates cooperative intent to include the information structure that facilitates the mutual exchange of information to enact cooperative intent and coordinate actions between the user firm and the service provider. Yet, there has been little analysis of the drivers and performance effects of the information structure of BPO relationships, including its linkages to the underlying contractual structure. This study integrates perspectives in neo-institutional economics and information processing to develop and test the theoretical argument that the extent of use and performance effects of the information structure of the BPO relationship are greater in time and materials BPO contracts than in fixed price BPO contracts. Survey data on 134 BPO relationships provide empirical support for our hypotheses. The synergistic impact of incentives and information on BPO performance emphasizes that their joint assessment is necessary to enhance the explanatory power of extant theories of organization. This result also has implications for achieving maximum benefits from complex BPO arrangements that are more likely to be characterized by time and material contracts.
Mani, Deepa.,Barua, Anitesh.,Whinston, Andrew. (2010) "An Empirical Analysis of the Impact of Information Capabilities Design on Business Process Outsourcing Performance", MIS Quarterly, 34 (1)Read Abstract >Close >Download PDFOrganizations today outsource diverse business processes to achieve a wide variety of business objectives ranging from reduction of costs to innovation to business transformation. This study builds on the information processing view of the firm to propose that performance heterogeneity across business process outsourcing (BPO) exchanges is a function of the design of information capabilities (IC) that fit the unique information requirements (IR) of the exchange. Further, we compare performance effects of the fit between IR and IC across dominant categories of BPO relationships to provide insights into the relative benefits of enacting such fit between the constructs. Empirical analysis of survey data on 127 active BPO relationships supports our hypotheses. The results have important implications for how BPO relationships must be designed and managed to realize performance gains from BPO.
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Courses Taught
Business Fundamentals
Strategies for the Digital Economy
Strategies for the Digital Economy (Mandatory Elective)
Global Sourcing of IT Enabled Services
Strategic Analysis of Information Technology
Strategic Analysis of Innovation Technology
FPM- Information Systems Seminar – I
Global Sourcing of IT-Enabled Services
Mani, Deepa (2015), Indian School Of Business Prepares Model For Developing Smart Cities , Siliconindia.com, May 31, 2015
Mani, Deepa (2015), ISB prepares model for developing smart cities finance everyday , Sify.com, May 31, 2015
Mani, Deepa (2015), This Indian management school will now tell Indian cities if they’re ‘Smart City’ worthy, Business insiderindia.com, May 31, 2015
Mani, Deepa (2015), SB prepares model for developing smart cities, Business Standard, May 31, 2015
Mani, Deepa (2015), Indian School of Business prepares model for developing smart cities, May 31, 2015
Mani, Deepa (2015), ISB mulls model for smart cities, Hindustan Times, May 31, 2015
Mani, Deepa (2015), ISB prepares for developing smart cities, PTI, May 31, 2015
Mani, Deepa (2015), ISB Prepares Model for Developing Smart Cities, Economic Times, May 31, 2015
Mani, Deepa (2015), ISB prepares model for developing smart cities, Express computers, May 31, 2015
Mani, Deepa (2015), ISB prepares model for developing smart cities, DNA, May 31, 2015
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