Mani, Deepa
Mani, Deepa
Associate Professor
Executive Director, Srini Raju Center for IT and the Networked Economy
Area Information Systems
Affiliation Indian School of Business
Email Deepa_Mani@isb.edu
- Overview
- Education
- Research
- Teaching
- In The Media
Professor Deepa Mani is a faculty in the Information Systems area, and Research Fellow at the Indian School of Business. She is also the Executive Director of the Srini Raju Center for Technology and the Networked Economy at ISB. Deepa’s research interests are at the intersection of technology, organisation, and society. She is interested in studying the organization of IT and IT-enabled business functions in firms, and assessment of the business value of a broad class of IT decisions and interventions. Her research articles have been published in leading academic journals and extensively featured in refereed conference proceedings, edited book chapters, and popular media outlets. Deepa works closely with industry to drive innovation and strategies for the digital economy. She also works closely with the central and state governments to explore the impact of technology interventions in areas such as education, healthcare and urbanization.
Deepa serves as an Associate Editor for Management Science and Information Systems Research. Deepa completed her undergraduate education from St. Stephen’s College, Delhi University and her graduate education from Carnegie Mellon University. She received her doctorate degree from the University of Texas at Austin.
Deepa serves as an Associate Editor for Management Science and Information Systems Research. Deepa completed her undergraduate education from St. Stephen’s College, Delhi University and her graduate education from Carnegie Mellon University. She received her doctorate degree from the University of Texas at Austin.
Ph D (Information Systems), University of Texas
Masters in Information Systems Management, Carnegie Mellon University
Post Graduate Diploma in Business Administration, University of Mumbai
BA ((Honors) Mathematics), St. Stephen's College, Delhi University
Published Papers
Mani, Deepa.,Krishnan, Ranjani. (Forthcoming) "Uncertainty and Compensation Design in Strategic Inter-Firm Contracts", Contemporary Accounting Research
Bharadwaj, Anandhi.,Mani, Deepa.,Nandkumar, Anand. (Forthcoming) "When Companies Want to Innovate But Investors Won’t Let Them", Harvard Business ReviewRead Abstract >Close >Abstract- When investors value firms for their growth potential rather than current profits – as is the case with startups and tech giants – the companies are not only more likely to invest in digital innovation, but also obtain higher market valuations. In contrast, when investors expect current-period profits – such as from industry incumbents – they are not only less likely to invest in digital innovations, but obtain significantly lower market valuations when they try to become digital leaders. In other words, the market rewards “growth” companies for investment in digital technology, but actively punishes more mature, steadily profitable firms for the same.
Mani, Deepa.,Barua, Anitesh. (2017) "Reexamining the Market Value of Information Technology Events", Information Systems Research
Mani, Deepa.,Nandkumar, A. (2016) "The differential impacts of markets for technology on the value of technological resources: An application of group?based trajectory models", Strategic Management Journal, 37 (1), 192-205
Yahav, Inbal, Galit Shmueli, Mani, Deepa. (Forthcoming) "Tree-Based Approach for Addressing Self-Selection in Impact Studies: Applications to eGov and Outsourcing", MIS Quarterly
Kiron Ravindran, Anjana Susarla, Mani, Deepa.,Vijay Gurbaxani. (2015) "Social Capital and Contract Duration in Buyer-Supplier Networks for Information Technology Outsourcing", Information Systems Research, 26 (2), 379-397
Mani, Deepa.,Nandkumar, Anand. (Forthcoming) "The Differential Impacts of Markets for Technology on the Value of Technological Resources: An Application of Group-Based Trajectory Models", Strategic Management JournalRead Abstract >Close >We study how the influence of technological capabilities for performance is contingent upon the environment that a firms sells its output. In addition, we also demonstrate the usefulness of a novel statistical technique called the Group Based Trajectory (GBT) model for empirical strategy research. With GBT and using a novel dataset of Indian pharmaceutical firms, we study how relative impact of product (innovation) capability and process (innovation) capability varies for an exporter versus a firm that predominantly operates in the domestic market. While technological capability in general is valuable for performance, it is more valuable for an export intensive firm than to a domestic oriented firm. Moreover, while product capability is more valuable for a domestic oriented firm, process capability is more valuable for an export intensive firm. While our results demonstrate the importance of a key resource for competitive advantage as the RBV suggests, they also demonstrates that the value of a specific capability is contingent upon the environment.
Mani, Deepa.,Barua, Anitesh. (2014) "Augmenting Conflict Resolution with Informational Response: A Holistic View of Governance Choice in Business Process Outsourcing", Journal of Management Information Systems, 31 (3)Read Abstract >Close >While business process outsourcing (BPO) is considered a strategic necessity in the modern enterprise, recent research and industry observations suggest that firms may not always decide upon BPO governance structures that maximize value creation. In analyzing how firms should manage this inter-organizational relationship, we consider the level of hierarchical controls embedded in the governance structure. We integrate perspectives from neo-institutional economics and information processing theory to posit that the relationship between the uncertainty in business environment, task and BPO relationship and the chosen governance structure is mediated by Information Processing requirements. Further, we draw upon Information Systems literature on inter-organizational systems to hypothesize that technological capabilities that enable communication, coordination and collaboration in the BPO relationship play a moderating role in enabling higher levels of hierarchical control in response to higher levels of IP requirements. Data on 130 BPO initiatives provide empirical support for our hypotheses regarding the mediating and moderating effects of IP requirements and technological capabilities respectively. These results bear implications for theory building regarding complex inter-organizational relationships characterized by incentive conflicts and complexity.
Mani, Deepa.,Srikanth, Kannan.,Bharadwaj, Anandhi. (2014) "Efficacy of R&D Work in Offshore Captive Centers: An Empirical Study of Task Characteristics, Coordination Mechanisms, and Performance", Information Systems Research, 25 (4), 846-864Read Abstract >Close >Abstract
Seizing the latest technological advances in distributed work, an increasing number of firms have set up offshore captive centers (CCs) in emerging economies to carry out sophisticated R&D work. We analyze survey data from 132 R&D CCs established by foreign multinational companies in India to understand how firms execute distributed innovative work. Specifically, we examine the performance outcomes of projects using different technology-enabled coordination strategies to manage their interdependencies across multiple locations. We find that modularization of work across locations is largely ineffective when the underlying tasks are less routinized, less analyzable, and less familiar to the CC. Coordination based on information sharing across locations is effective when the CC performs tasks that are less familiar to it. A key contribution of our work is the explication of the task contingencies under which coordination based on modularization versus information sharing yield differential performance outcomes.
Mani, Deepa.,Barua, Anitesh.,Whinston, Andrew. (2013) "Outsourcing Contracts and Equity Prices", Information Systems Research, 24 (4), 1028 – 1049Read Abstract >Close >We investigate the impact of outsourcing on long-term financial performance of the
firm. Outsourcing initiatives vary in terms of uncertainty and complexity of the engagement and consequent choice of the governing contract (fixed or variable). Using data on the hundred largest outsourcing initiatives implemented between 1996 and 2005, we find that relative to an industry, size-and book-to-market matched sample of control firms, the mean three year buy-and-hold abnormal return for fixed price outsourcing contracts is 17.5 percent (p<0.05) while the equivalent return for variable price contracts is -21.2 percent (p<0.10). We find support for the hypothesis that lower (greater) levels of complexity and uncertainty in the task and relational
environments that increase the likelihood of choice of fixed (variable) price contracts are
associated with greater (lower) returns to outsourcing. The market is slow to incorporate this signal provided by the contract. The results imply that firms have not managed strategic outsourcing initiatives efficiently, destroying significant shareholder value in the process.
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Courses Taught
Business Fundamentals
Strategies for the Digital Economy
Strategies for the Digital Economy (Mandatory Elective)
Global Sourcing of IT Enabled Services
Strategic Analysis of Information Technology
Strategic Analysis of Innovation Technology
FPM- Information Systems Seminar – I
Global Sourcing of IT-Enabled Services
Mani, Deepa (2015), Indian School Of Business Prepares Model For Developing Smart Cities , Siliconindia.com, May 31, 2015
Mani, Deepa (2015), ISB prepares model for developing smart cities finance everyday , Sify.com, May 31, 2015
Mani, Deepa (2015), This Indian management school will now tell Indian cities if they’re ‘Smart City’ worthy, Business insiderindia.com, May 31, 2015
Mani, Deepa (2015), SB prepares model for developing smart cities, Business Standard, May 31, 2015
Mani, Deepa (2015), Indian School of Business prepares model for developing smart cities, May 31, 2015
Mani, Deepa (2015), ISB mulls model for smart cities, Hindustan Times, May 31, 2015
Mani, Deepa (2015), ISB prepares for developing smart cities, PTI, May 31, 2015
Mani, Deepa (2015), ISB Prepares Model for Developing Smart Cities, Economic Times, May 31, 2015
Mani, Deepa (2015), ISB prepares model for developing smart cities, Express computers, May 31, 2015
Mani, Deepa (2015), ISB prepares model for developing smart cities, DNA, May 31, 2015
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