Aradhya Chakraborti Paul

Aradhya Chakraborti Paul

FPM student, Marketing, Indian School of Business

Year of Entry: 2026

Education

  • M.A. in Economics – School of Liberal Arts, Dr. B.R. Ambedkar University, Delhi (2022–2024).
  • B.Sc. in Economics, Mathematics & Statistics – St. Joseph’s College (Autonomous), Bengaluru (2019–2022).

Work Experience

  • 1 year 10 months in IIM, Udaipur as Research Assistant, Marketing
  • 3 months in IIM, Udaipur as Teaching Assistant, Economics
  • 3 months in IIM, Udaipur as Research Intern

Achievements

  • Presented research paper on Household Consumption Responses to Bihar’s 2016 Alcohol Ban at the NASMEI Winter Conference 2025.
  • Presenter, 19th Great Lakes NASMEI Marketing Conference, 2025.
  • Participated in leading quantitative marketing conferences including Chicago Booth–IIM Calcutta Quantitative Marketing Conference and ISB–Chicago Booth India Quantitative Marketing Conference.

Research Interest

  • Pricing Strategy, Household Expenditure, Budget Allocation, Cross-Category Consumption, Market and Policy Interventions, Healthcare Markets & Energy Markets.