Dinesh Bhardwaj

Dinesh Bhardwaj

Education

• MBA: Marketing from Xavier Labour Research Institute, XLRI Jamshedpur
• Bachelor Of Engineering (Honors): Electrical from Delhi Technological University (formerly DCE) University of Delhi

Work Experience

• Reckitt: Category Trade Marketing Manager for Lizol, Airwick, Colin, Vanish. Heading all India Corporate Loyalty Programs and Retail BTL Strategy.
• Procter & Gamble: Markert Strategy & Planner for Gillette Venus Shave Preps
• Schneider Electric: Account Manager for NTPC, PGCIL, Tata Power, IRCON, DMRC.

Dinesh has a decade of business acumen of EPC/FMCG sectors and developing markets. He has worked with Schneider, P&G, Reckitt in numerous consumer centric & business strategy roles where he devised pioneering marketing and GTM models for creating total stakeholder value. He managed salesforce and B2B customers to deliver sales goals. He analysed market & customer trends to formulate new product STPs; crafted trade margins, benchmarked pricing, designed promotions for right product X assortment X channel mix. He liaised with multi-functional teams and engaged C-suite/executives; by co-creating futuristic sustained revenue generation models & innovative product concept sells.

Research Interest

• Brand Anthropomorphism, Market based Value Assets, Digital Entrepreneurship, Omni Channel GTM Strategy, Product Innovation, IMC and socio-environmental impact, shopping therapy, pricing & promotions, luxury marketing.

Achievements

Professional Awards:

• P&G Asia Level GROW: Revolutionize Award for India Gillette Venus Market Penetration.
• P&G India Level 4D: Depth Award for Shave Prep Growth Strategy.
• P&G India Level 4D: Deliberate Award for SBD-Shopper Based Designs for Venus & Shave preps.
• P&G India Level Swarna Bhoomi Award: for outstanding annual business fundamentals delivery.
• P&G India Level Swarna Bhoomi Award: for Wholesale IHR sustained annual target hit-rate delivery.
• P&G India Level Swarna Bhoomi Award: for Winning Externally Pillar on Nielsen metrics.
• Schneider 4C: Value Champion Award for Connect with customers and stakeholders.
• Schneider 4C: Value Champion Award for Care for employees and environment.

Academic Awards & Scholarships:

• XLRI EDC Award for best innovative thesis work on ‘P&G Deriving Competitive Advantage from GST’.
• DTU (DCE): Electrical Honors Award for Distinction in B.E. Bachelor of Engineering.
• PMSS Prime Minister National Scholarship Scheme No. 10244 for academic excellence in B.E.
• Rear Admiral Gautam Singh Award for academic excellence in Class IX, X, XI, XII.
• Delhi Govt: Junior Science Talent Search Examination Rank 31 out of 100,000 students.
• Delhi Govt: Delhi Sanskrit Academy Award for exemplar performance in Sanskrit Class X.
• National Science Olympiad Certificate for Science excellence in Class XI, XII