Dinesh Bhardwaj
Dinesh Bhardwaj
FPM student, Marketing, Indian School of Business
Year of Entry: 2024
Education
- MBA: Marketing from Xavier Labour Research Institute, XLRI Jamshedpur
- Bachelor Of Engineering (Honors): Electrical from Delhi Technological University (formerly DCE) University of Delhi
Work Experience
- Reckitt: Category Trade Marketing Manager for Lizol, Airwick, Colin, Vanish. Heading all India Corporate Loyalty Programs and Retail BTL Strategy.
- Procter & Gamble: Markert Strategy & Planner for Gillette Venus Shave Preps
- Schneider Electric: Account Manager for NTPC, PGCIL, Tata Power, IRCON, DMRC.
Dinesh has a decade of business acumen of EPC/FMCG sectors and developing markets. He has worked with Schneider, P&G, Reckitt in numerous consumer centric & business strategy roles where he devised pioneering marketing and GTM models for creating total stakeholder value. He managed salesforce and B2B customers to deliver sales goals. He analysed market & customer trends to formulate new product STPs; crafted trade margins, benchmarked pricing, designed promotions for right product X assortment X channel mix. He liaised with multi-functional teams and engaged C-suite/executives; by co-creating futuristic sustained revenue generation models & innovative product concept sells.
Research Interest
- Brand Anthropomorphism, Market based Value Assets, Digital Entrepreneurship, Omni Channel GTM Strategy, Product Innovation, IMC and socio-environmental impact, shopping therapy, pricing & promotions, luxury marketing.
Achievements
Professional Awards:
- P&G Asia Level GROW: Revolutionize Award for India Gillette Venus Market Penetration.
- P&G India Level 4D: Depth Award for Shave Prep Growth Strategy.
- P&G India Level 4D: Deliberate Award for SBD-Shopper Based Designs for Venus & Shave preps.
- P&G India Level Swarna Bhoomi Award: for outstanding annual business fundamentals delivery.
- P&G India Level Swarna Bhoomi Award: for Wholesale IHR sustained annual target hit-rate delivery.
- P&G India Level Swarna Bhoomi Award: for Winning Externally Pillar on Nielsen metrics.
- Schneider 4C: Value Champion Award for Connect with customers and stakeholders.
- Schneider 4C: Value Champion Award for Care for employees and environment.
Academic Awards & Scholarships:
- XLRI EDC Award for best innovative thesis work on ‘P&G Deriving Competitive Advantage from GST’.
- DTU (DCE): Electrical Honors Award for Distinction in B.E. Bachelor of Engineering.
- PMSS Prime Minister National Scholarship Scheme No. 10244 for academic excellence in B.E.
- Rear Admiral Gautam Singh Award for academic excellence in Class IX, X, XI, XII.
- Delhi Govt: Junior Science Talent Search Examination Rank 31 out of 100,000 students.
- Delhi Govt: Delhi Sanskrit Academy Award for exemplar performance in Sanskrit Class X.
- National Science Olympiad Certificate for Science excellence in Class XI, XII