Pramit Gupta
Pramit Gupta
FPM student, Marketing, Indian School of Business
Year of Entry: 2026
Education
- MBA., Marketing – Indian Institute of Social Welfare and Business Management (IISWBM), University of Calcutta, 2018–2020.
- B.Tech. in Information Technology – West Bengal University of Technology, 2011–2015
Work Experience
- 2 years in Indian School of Business as Research Associate
- 1 year in Indian School of Business as Research Associate
- 7 months in Indian Institute of Management, Kozhikode as Research Intern
- 3months in Ceteric Technologies and Consulting PVT Ltd. As Product Marketing Specialist
- 1 year 7 months in Tata Consultancy Services Ltd as Assistant Systems Engineer
Achievements
- UGC-NET qualified for Assistant Professor recruitment in India.
- Ranked in the top 25% of the MBA class.
- Published peer-reviewed research in areas including customer switching behaviour and organizational locus of control.
- Presented research at ISB IDS Data Summit 2024, New Delhi.
Research Interest
- Intersection of marketing strategy and quantitative methods, with a focus on addressing managerial problems through rigorous empirical analysis. Broadly, I am interested in sales force management, brand management, and consumer choices and I approach these domains through econometric and statistical techniques applied to real-world market data.