Isb PGP Marketing Club
Professional Club
Marketing Club
Overview
As a club, we bring together some of the brightest minds, interested in exploring the ever changing dynamics of marketing. The club aims at keeping members abreast with the latest on marketing while integrating the vast experience of its members across functions and industries such as Advertising, Research, Sales, Branding communication, Digital marketing, Media to name a few.
We firmly believe that a sound business education is an ideal mix of a world class curriculum and practical learning opportunities. As such, the club strives to create opportunities for members to learn by doing.
Aradhya Tiwari
President
Aradhya is a lawyer turned Entrepreneur. After practicing litigation for 3.5 years, he founded his own gymwear brand from scratch, taking it from concept to market entirely on his own, running digital campaigns, offline activations, influencer strategy, and performance marketing without a team or agency.
At ISB, Aradhya’s agenda is built around three pillars:
- Learn: Building knowledge of roles, skills, and industry through alumni and peer sessions
- Launch: Executing real campaigns and participate in case competitions
- Land: Understanding the market, roles offered and find the perfect fit.
His belief is simple: Marketing can only be learned by doing!
Anisha Kalita
Vice President
Anisha Kalita is an Economics Honours graduate with over three years of experience in marketing across brand management, consumer research, and content strategy at a listed Beauty & Personal Care company. She has worked on launching new products, building brand identities, and driving consumer-first marketing initiatives, earning the Ace Award for her contributions and impact.
Beyond her professional journey, Anisha has always been passionate about leadership and community building. During college, she served as the General Secretary of the Finance & Investment Cell, where she hosted conversations with industry leaders including Nikhil Kamath. She also launched Absolute Advantage, the first comprehensive magazine of her college, and worked with Enactus on initiatives focused on uplifting marginalized women through social entrepreneurship.
Outside of work and academics, Anisha enjoys creating content, travelling, and understanding people and cultures through stories and experiences. She strongly believes that marketing is not just a business function, but a life skill that shapes how people communicate ideas, build opportunities, and present themselves to the world.
As Vice President of the Marketing Club at ISB, Anisha hopes to make marketing more accessible, practical, and relevant for everyone, irrespective of their background or career aspirations. Her vision is to build a community where students can learn marketing not just through theory, but through creativity, experimentation, collaboration, and real-world applications.
Krisha Kapoor
President
Aditya Bansal
Vice President