PGP MFAB curriculum

Identify central issues, gather quality data, and interpret through multiple perspectives. Establish well-supported viewpoints to formulate effective summaries, evidence-based conclusions, and strategic implications that transform analysis into enterprise action.

Identify global competitive, regulatory, political, and cultural factors. Conduct comparative market analyses to develop strategic responses that strengthen international positioning whilst preserving family enterprise values across diverse management contexts.

Identify global competitive, regulatory, political, and cultural factors. Conduct comparative market analyses to develop strategic responses that strengthen international positioning whilst preserving family enterprise values across diverse management contexts. 

Recognise ethical challenges, understand stakeholder rights, and analyse implications through sophisticated frameworks. Integrate these considerations to create balanced solutions that uphold enterprise values and family principles across complex situations.

Navigate overlapping systems by recognising conflicting needs, implementing proactive strategies, and developing targeted communication protocols. Design governance structures that clarify roles, establish accountability, and preserve multi-generational relationships.

Understand the dynamics and possibilities of business ecosystems that the family enterprise must navigate for sustainable growth and value.

Gain an understanding of best practices in family wealth management, explore applications of modern financial strategies, and build a toolkit for analysing a range of investment opportunities.

Evolve the strategy, organisation and leadership approaches to innovate, grow the business, and establish a foundation for long-term business success.

Learn how to develop leaders in the family-business-ownership system while balancing owners' expectations with the realities of the business.

Government, Society and Business 

This course reveals the critical interplay between public policy and family enterprise. Participants master frameworks for navigating regulatory landscapes, analysing governmental impacts on markets, and transforming compliance requirements into competitive advantages—preparing leaders to engage effectively with policymakers while advancing both business and societal interests.

Management of Organisations 

This course equips future leaders with powerful behavioural frameworks to drive organisational effectiveness. Participants develop sophisticated tools for understanding interpersonal dynamics, optimising team performance, and orchestrating change. The course delivers transformative insights into leadership behaviours that align individual capabilities with organisational priorities—creating the foundation for sustained enterprise success.

Communication and Negotiation

This course transforms family business leaders into masterful negotiators through rigorous experiential learning. Participants engage in immersive negotiation simulations that reveal critical insights about influence and persuasion. The course systematically develops the analytical frameworks and practical techniques essential for navigating high-stakes discussions—creating value while strengthening both business relationships and family bonds.

Accounting Information and Analysis 

This foundational course develops the financial acumen essential for family business leadership. Participants master the language of accounting and cultivate the analytical capabilities to interpret complex financial information. The course focuses on transforming financial data into strategic insights, enabling leaders to evaluate performance, communicate with stakeholders, and make evidence-based decisions that drive enterprise value across generations.

Economics for Small and Medium Enterprises

Marketing Management

This course establishes customer value creation as the cornerstone of sustainable competitive advantage. Participants develop sophisticated tools for determining what value to provide, how to deliver it effectively, and how to capture returns profitably. The course integrates cutting-edge research with proven methodologies to build actionable customer-centric strategies that drive enterprise performance.

Data-Driven Marketing Insights

This course develops the analytical capabilities essential for evidence-based marketing leadership. Participants master quantitative tools that transform raw data into predictive insights and competitive advantage. The curriculum builds progressive competency in analytical methods, predictive modelling, and decision frameworks—enabling leaders to make consequential marketing decisions with analytical precision and strategic foresight.

Business Strategy 

This course positions participants as strategic architects of enterprise competitiveness. Through rigorous case analysis, future leaders develop frameworks for creating and sustaining advantage across diverse market conditions. The curriculum cultivates sophisticated decision-making around business scope, resource allocation, and competitive positioning, equipping leaders to drive strategic coherence across their family enterprise portfolio.

Operations Management 

This course develops the operational capabilities that transform strategy into execution excellence. Participants master both quantitative and qualitative approaches to designing, planning and optimising complex operational systems. The curriculum builds integrated competencies across capacity management, inventory optimisation, and supply chain management—creating the operational foundation for sustainable competitive advantage.

Human Capital Management

This course develops the leadership capabilities to transform human capital into a strategic advantage within family enterprises. Participants master sophisticated methodologies for talent acquisition, performance optimisation, and employee engagement. The curriculum builds practical competencies in conducting effective interviews and delivering performance feedback—critical skills for building high-performing organisations across generations.

Logistics and Supply Chain Management 

This course positions supply chain excellence as a strategic driver of enterprise performance. Participants develop an integrated general management perspective on logistical decisions and their cross-functional impact. The curriculum cultivates a nuanced understanding of supply chain architecture, enabling leaders to align operational capabilities with strategic priorities across their family enterprise.

Entrepreneurship and Growth Strategies for the Digital Economy 

This course develops the strategic capabilities to harness technological disruption for competitive advantage. Participants examine transformation across high-tech pioneers and traditional industries navigating digital disruption. The curriculum builds a sophisticated understanding of network economics and platform business models, equipping family business leaders to drive innovation and capture value in an increasingly connected marketplace.

Sales Management

This course establishes sales force effectiveness as a critical driver of enterprise performance. Participants develop data-driven approaches to territory design, incentive systems, and sales force optimisation. The curriculum builds sophisticated analytical wireframes for sales leadership, equipping future executives with essential capabilities for driving revenue growth and managing complex distribution channels with analytical precision.

Financing Entrepreneurial Ventures

This course develops capital-raising capabilities for entrepreneurial leaders. Participants master financing strategies across the business lifecycle, with special emphasis on family enterprise contexts. The curriculum builds competency across private equity, venture capital, and public markets, equipping leaders with the financial acumen to fund innovation while preserving family control.

This experiential learning bridges theory and practice through a comprehensive enterprise assessment across strategic, operational, financial, and marketing dimensions. This is followed by targeted implementation of strategic interventions, addressing the identified opportunities across. Develop sophisticated analytical capabilities while addressing real organisational challenges under expert faculty mentorship. The journey strengthens leadership effectiveness, builds change management skills, and culminates in a presentation that aligns family stakeholders around a shared vision for sustained growth and innovation.

Broaden your global business perspective with an enriching immersion in the Kellogg School of Management, which extends beyond the classroom. Gain insights from world-class faculty, connect with industry leaders, and explore international best practices to drive growth and success in your family business, transcending geographical boundaries.

The PGP MFAB requires 24 credits for graduation: 22 credits from classroom instruction and 2 credits from the "Managing Growth Practicum" action learning project. Each credit represents 20 hours of teaching.

Summary of Programme Graduation Requirements:

Note: A successful credit is defined as receiving a 'D' grade or higher.

In addition to credit requirements, you must maintain satisfactory academic performance throughout the programme:

• Achieve a minimum cumulative GPA (CGPA) of 2.50 by the end of the programme
• Earn at least 23 successful credits
• Not receive an 'F' grade in more than one credit

Students cannot graduate without completing the ‘Managing Growth Practicum’ comprising of 2 credits.

• Students with a CGPA between 2.20 and 2.50 may improve their standing.
• Students with a CGPA below 2.20 and/or more than four credits of "F" grades are not eligible for this policy.
• Students must attempt and complete the total number of required credits to be considered for this policy.
• Students can retake up to four credits under this policy.
  
  

For complete details on the ‘Return and Retake’ policy, please consult your student handbook.

Transform theory into impact through LEAD mentorship networks, the Managing Growth Practicum, and Global Immersion at Kellogg—three powerful experiences that develop your leadership capabilities while addressing real enterprise challenges with immediate, measurable results.

Gain insights from distinguished family business leaders who share their journeys and challenges, complementing classroom theory with practical perspectives from diverse industries.

Sharpen analytical thinking through immersion in real business dilemmas faced by global organisations, developing the critical reasoning capabilities and judgment essential for leadership in ambiguous, high-stakes situations.

Develop strategic agility required for family business leadership through sophisticated software replicating real business environments. Applying classroom concepts to complex scenarios strengthens your decision-making capabilities in high-stakes situations.

Diverse evaluation methods measure both theoretical understanding and practical application, reinforcing key concepts essential for transforming your family enterprise.