Faculty Spotlight

Brands are increasingly integrating AI into manufacturing, chatbots, recommendation engines, predictive analytics, and marketing. The focus is on meeting consumer demands, but there's scepticism. Research shows consumers feel uncertain and see AI-driven products as less personalised. Brands can address this by transparently communicating how AI enhances manufacturing and by highlighting personalised features. This builds trust and assures consumers of product quality and fit. Ultimately, brands must demonstrate that AI solutions are not only advanced but also cater to individual needs, ensuring consumers feel valued and understood.

The session focused on key aspects of fiscal consolidation, emphasising the importance of maintaining fiscal discipline, managing revenue and expenditure, and addressing fiscal deficits. It highlighted the need for capital expenditure to boost infrastructure, create public assets, and generate jobs. The discussion also covered agriculture and rural development, focusing on farmer support, agricultural growth, and tackling rural poverty. Social welfare schemes were addressed to ensure the continuation of essential programmes for the poor and vulnerable. Strategies for sustaining economic growth and creating employment opportunities were discussed, alongside measures for controlling inflation to protect consumers.