Brand Manual

The refreshed ISB logo is a strategic evolution that modernizes the brand to reflect its new positioning: ‘empowering business leaders with knowledge and character to shape tomorrow, today’ while preserving ISB’s core identity and legacy.

The logo features a blue globe that transforms into birds in flight. The globe represents a strong foundation for learning and nurturing, a quality fundamental to an educational institution, while the birds symbolize freedom of thought and the ability to innovate and transcend traditional boundaries. Together, these elements embody ISB’s mission to create visionary leaders equipped to drive positive impact. 

The blue is vibrant and inspiring, symbolizing innovation and forward-thinking, while a clean, sans-serif wordmark adds boldness and sophistication. The symbol moves forward and upward, a direction that conventionally signals progress and empowerment—qualities central to ISB’s strategic direction.  

FOR PRINT MEDIA

Innovation Blue and White are the primary colors for PGP materials, bringing vibrant energy that reflects the program’s dynamic nature. These colors are complemented by Legacy Blue, Uplift Yellow, and Spirited Coral as accent colors, enhancing the overall design  and reinforcing the program’s bold and innovative identity. The extensive tertiary color palette is designated for use solely  in illustrations, infographics, and UI applications.

In addition to these the Brand guidelines include a palette of colours that provide a harmonious palette that both complements ISB Globe and is in keeping with ISB Brand personality. These colours have been carefully chosen and should be used wherever possible in ISB related collateral. Dark, bright, flashy, or fluorescent colours are not in keeping with ISB brand and should not be used.