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This evolution aligns with ISB’s legacy and ambition, highlighting its position as a world-class institution grounded in rigorous research, innovative pedagogy, and a global outlook. From its robust research and world-class faculty to its dynamic alumni network, ISB showcases its success in nurturing leaders who drive impact.
ISB’s updated logo is a manifestation of its strategic direction and symbolises the institution’s innovative and forward-thinking approach. It builds on ISB’s core elements while incorporating a modern, forward-thinking design with a bold, clean sans-serif wordmark. The logo itself has been directionally reoriented to move forward and upward towards a direction that conventionally signals progress and empowerment —qualities that are central to ISB’s strategic direction.
The refreshed ISB logo is a strategic evolution that modernizes the brand to reflect its new positioning: ‘empowering business leaders with knowledge and character to shape tomorrow, today’ while preserving ISB’s core identity and legacy.
The logo features a blue globe that transforms into birds in flight. The globe represents a strong foundation for learning and nurturing, a quality fundamental to an educational institution, while the birds symbolize freedom of thought and the ability to innovate and transcend traditional boundaries. Together, these elements embody ISB’s mission to create visionary leaders equipped to drive positive impact.
The blue is vibrant and inspiring, symbolizing innovation and forward-thinking, while a clean, sans-serif wordmark adds boldness and sophistication. The symbol moves forward and upward, a direction that conventionally signals progress and empowerment—qualities central to ISB’s strategic direction.
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/ 3ISB photography embodies the institution's new brand ethos, illustrating the transformative power of knowledge as empowerment. Through authentic, slice-of-life imagery, we depict the journey of emerging business leaders, igniting aspirations.
Immersing viewers in diverse facets of ISB, be it people, places, business landscapes, and cultures, our photography fosters relatability, sparks creativity, and champions innovation.
Cinematically presenting the ISB experience, we showcase our dedication to communication excellence and our passion for impactful endeavours fuelled by world-class knowledge and research.
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