ISB Marketing Symposium 2024

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Overview

The ISB Marketing Symposium 2024 is the second edition of this academic event, bringing together distinguished researchers, scholars, and experts to engage in meaningful discussions on contemporary advances in research on marketing. The symposium provides a platform for presenting innovative research and exchanging ideas in areas such as quantitative marketing, consumer behaviour and marketing strategy.

The symposium reaffirms ISB’s commitment to fostering high-quality academic research and promoting collaboration within the global research community.Building on the success of the inaugural edition, the second edition aims to strengthen academic connections, facilitate the dissemination of impactful research, and inspire meaningful contributions and innovations.

Symposium Schedule

Symposium Day - 1
January 03, 2025, Friday Venue: AC 3 LT, 2nd Floor, ISB Hyderabad Campus
Time	Session
10:00 am - 10:15 am	*Introduction and Welcome*
10:15 am - 11:15 am	Session 1: Anthony Dukes USC Marshall School of Business Title: Marketing Self-Deception
11:15 am - 11:30 am	*Tea Break*
11:30 am - 12:30 pm	Session 2: Ahmed Timoumi Indian School of Business (ISB) Title: Let Beauty Lie in the Eye of the Beholder: Evidence from NFT Market
12:30 pm - 01:30 pm	Session 3: Vanitha Swaminathan Joseph M. Katz Graduate School of Business and College of Business Administration University of Pittsburgh Title: How Brand Activism Impacts Sales
01:30 pm - 02:30 pm	*Lunch* (Bajaj Dining Hall)
02:30 pm - 03:30 pm	Session 4: Arani Roy Indian School of Business (ISB) Title: "I Would Love to Use AI-developed Products, But I Won’t Buy for Anyone Else”: Self-Other Bias in Product Evaluation
03:30 pm - 03:45 pm	*Tea Break*
03:45 pm - 04:45 pm	Session 5: Madhu Viswanathan Indian School of Business (ISB) Title: The Value of Unique Agent Information on Customer Decision & Welfare: Evidence from the US Crop Insurance Market
07:00 pm – 09:30 pm	*Reception* (Mirror Pool)

Symposium Day - 2
January 04, 2025, Saturday Venue: AC 3 LT, 2nd Floor, ISB Hyderabad Campus
Time	Session
08:00 am - 09:00 am	Breakfast (Bajaj Dining Hall)
09:00 am - 10:00 am	Session 6: Murali Mantrala KU School of Business Title: The Role of Same-side and Cross-side Influences in the Multinational Diffusion of Two-Sided Digital Platforms
10:00 am - 11:00 am	Session 7: Poornima Vinoo Indian School of Business (ISB) Title: Used Enough? The Effect of Categorization on Product Replacement Timing
11:00 am - 11:15 am	*Tea Break*
11:15 am - 12:15 pm	Session 8: Rebecca Hamilton McDonough School of Business, Georgetown Title: Customization and the Customer Journey
12:15 pm - 12:30 pm	*Concluding Remarks*
12:30 pm	*Lunch* (Bajaj Dining Hall) (Event Concludes)