Digital Transformation for All: ISB Professor on India’s Path to Inclusive Growth

Nov 08, 2024

As India’s digital ecosystem matures, Rajendra Srivastava, Novartis Professor of Marketing Strategy and Innovation, Indian School of Business, highlights that the dramatic change in India’s digital landscape has not only democratised access to digital services but also fostered a competitive environment that spurs innovation and economic inclusion in the country. 

In a co-authored opinion piece with Research Associates Vijay Shankar Somasundaram and Aman Rajeev Kulkarni, the authors underscore that continued investment in infrastructure, digital literacy, and sustainable practices will be essential to sustain India's current digital growth trajectory. 

"There is a need for policies that are stable and conducive for businesses to ensure that digital financial services are accessible to nearly all individuals, thus bridging the financial gap and rapidly fostering economic growth," they opine.