Madhu Viswanathan

Madhu Viswanathan
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Madhu Viswanathan
Associate Professor, Marketing
Research Director - ISB Institute of Data Science (IIDS)
Biography

Madhu Viswanathan is an Associate Professor of Marketing at the Indian School of Business (ISB). Prior to joining ISB, he served as an Assistant Professor at University of Arizona.

Professor Viswanathan’s research work focuses on the role of distribution channels, B2B relationships, and salesforce compensation, as well as, their impact on key marketing mix elements such as pricing and product assortment. His work has been published in the Journal of Marketing Research, a premier journal in the field of marketing. He has consulted for and worked with companies spanning a wide range of industries including retail, insurance, and healthcare.

Professor Viswanathan holds a PhD in Business Administration (Marketing) from the University of Minnesota, Twin Cities, and an undergraduate degree in Mechanical Engineering from BITS, Pilani.

Education

  • PhD in Business Administration - Marketing, University of Minnesota, Carlson School of Business, 2012
  • B.E (Hons.) in Mechanical Engineering, Birla Institute of Technology and Science, Pilani, India, 2002

Experience

Academic positions

  • 2022 - Present: Associate Professor, Indian School of Business
  • 2019 - 2022: Senior Assistant Professor, Indian School of Business
  • 2012 - 2019: Assistant Professor, University of Arizona, Eller School of Management

Professional Positions

  • 2020 - Present: Research Director - IIDS, Indian School of Business
In the press

  • February 18, 2024: Viewpoint: What to expect in 2024? | AI and Data Privacy, ISB Executive Education.
  • October 28, 2021: Achieving 4 As in primary healthcare, Telangana Today.