Manish Gangwar

Manish Gangwar
Associate Professor, Marketing
Executive Director - ISB Institute of Data Science (IIDS)
Biography

Manish Gangwar is an Associate Professor of Marketing at the Indian School of Business (ISB). He is a distinguished faculty member and the Executive Director of the Institute of Data Science and Business Analytics at ISB. A leading academic in pricing and business analytics, he has previously served as Associate Dean of Research and RCI Management at ISB. Professor Gangwar holds a PhD in Management Science from the University of Texas at Dallas, an MS from the University of Kentucky, and a BE from the Indian Institute of Technology, Roorkee, complemented by years of industry experience.

Widely recognised as one of India’s foremost academicians in data science, Professor Gangwar has received several awards for his contributions to research and teaching. He serves on the editorial review boards of several leading academic journals. His expertise lies in advanced analytical methodologies, including machine learning, econometrics, data science, and game theory.

His research spans a wide range of topics, such as competitive promotions, omnichannel retail strategies, dynamic pricing, SaaS revenue models, and the application of AI in marketing. He has published extensively in top-tier academic journals such as Marketing Science, Journal of Marketing, Operations Research, Product and Operations Management, and the Journal of Retailing, as well as in book chapters and industry publications. For more information, please visit his Google Scholar Profile.

Experience

Academic positions

  • 2020 - Present: Marketing Area Department Coordinator, Indian School of Business
  • 2019 - Present: Executive Director, ISB Institute of Data Science
  • 2018 - Present: Associate Professor, Indian School of Business
  • 2020 - 2022: Associate Dean - Research and RCI Management, Indian School of Business
  • 2009 - 2018: Assistant Professor, Indian School of Business
  • 2012 - 2012: Visiting Lecturer, University of California, Davis
Selected publications

In the press

  • December 24, 2024: Unmasking Misinformation: Insights and Policy Solutions for Combating Fake News in India, Economic times, NDTV.
  • August , 2024: Generative AI to create millions of jobs in future: 6 steps to boost your skills in this emerging field, Hindustan Times.
  • August , 2024: Vulnerabilities in SIM Registration Processes in India, DATAQUEST.
  • June , 2024: A Future of AI: Global View, TechForward Dispatch.
  • February 18, 2024: Viewpoint: What to expect in 2024? | AI and Data Privacy, ISB Executive Education.
  • July , 2023: Examining AI Technologies in Marketing Through Multiple Perspectives, ISB Research Perspective.
  • July , 2023: Navigating Downturns: Pricing Strategies That Work, ISB Research Perspective.
  • April , 2023: Research Bytes: Cracking the Pricing Code for On-Demand Services, ISB Research Perspective.
  • January , 2023: Seeing Marketing Through an AI-Powered Global Lens, ISB Executive Education.
  • December , 2022: Can Data Up Customer Centricity?, Economic Times Government News.
  • September , 2022: Most Prominent Data Science Academician in India 2022, Cypher.
  • June , 2022: 2022 List of Leading Academic Data Leaders, CDO Magazine.
  • December , 2020: Can We Instill Trust in Ratings Industry?, Fortune India.
  • September , 2019: India’s Omnichannel Retail Promise, ISB Insights.
  • June , 2019: 10 Most Prominent Data Science Academicians In India: 2019, Analytics India.
  • April , 2019: Polygamy and Groceries: Understanding Consumer Behaviour, ISB Insights.
  • February , 2019: Business Professionals Need Technical Exposure, Times of India Higher Education.
  • January , 2019: Category Management: The Art of Allocating Shelf Space, ISB Insights.
  • December , 2018: What Academics and Managers Can Learn from Each Other, ISB Insights.
  • February , 2018: Once, twice, six times a Grocery Shopper, ScienceDaily.
  • February , 2018: Study: Consumers Not Loyal to One Store, Supermarket News.
  • September , 2017: Pricing Strategy for Service Start-ups, Forbes India.
  • June , 2016: Celebrity Endorsements in India, ISB Insights.

Manish Gangwar