Poornima Vinoo is an Assistant Professor of Marketing at the Indian School of Business (ISB). Her research spans two primary streams: financial decision-making and disposal behaviour, with an overarching focus of improving consumer wellbeing.
Her work has explored how consumers make decisions to invest money for their retirement, how they choose to donate to worthy causes, and why they may sometimes prefer moral rewards over financial rewards.
Professor Vinoo holds a PhD from Western University, Canada, an MBA from the Indian School of Business, a postgraduate diploma from the Xavier Institute of Communications, and a BA from Osmania University, India.
An experienced industry professional, she has worked for over a decade across startups and large business conglomerates in multiple industries and roles.
At ISB, she teaches Consumer Behaviour.
Academic positions
- 2022 - Present: Assistant Professor, Indian School of Business
- Isaac, Mathew., Vinoo, Poornima. (2023) "Bracing for the Sting of Disposal: Product Purgatories Encourage Mental Simulation of the Disposal Process", Journal of Consumer Psychology, 33 (3), 575–82
- Jensen, Lynden., Patryluk, Carolina., Vinoo, Poornima., Campbell, Lorne. (2022) "How Dark Personalities Gain Workplace Influence: A Replication and Extension", Personality and Individual Differences, 190
- Sepehri, Amir., Duclos, Rod., Kristofferson, Kirk., Vinoo, Poornima., Elahi, Hamid. (2021) "The Power of Indirect Appeals in Peer‐to‐Peer Fundraising: Why “S/He” Can Raise More Money for Me Than “I” Can For Myself", Journal of Consumer Psychology, 31 (3), 612-620
- February 18, 2024: Viewpoint: What to expect in 2024? | AI and Data Privacy, ISB Executive Education.
- August 17, 2023: Need a Spark for Fall Cleaning? Try a "Product Purgatory", The Newsroom | Seattle University.
- May 22, 2023: Trouble cleaning out your closet? Why product 'purgatories' can help clear clutter, Phys.org.
- April 5, 2023: Cleaning Out Your Closet, SPSP Character & Context Blog.
- March 27, 2023: Try Putting Your Clutter in ‘Purgatory’, Lifehacker.
- March 16, 2023: The Life Hack That Will Help You Declutter, Psychology Today.
