Pranav Jindal

Pranav Jindal is an Associate Professor of Marketing at the Indian School of Business (ISB). He is a global expert on issues pertaining to pricing, price negotiations, salesforce management, sales compensation, and behavioural economics. He has published numerous articles in top academic journals such as Marketing Science, Journal of Marketing Research, Management Science, Journal of Marketing, and Quantitative Marketing and Economics. Professor Jindal is an Associate Editor at Marketing Science and serves on the Editorial Boards of other top journals. In 2024, Professor Jindal was selected as an MSI Scholar by the Marketing Science Institute - an honour bestowed only to a select few researchers worldwide.

Professor Jindal holds a PhD and an MBA in Marketing from the University of Chicago Booth School of Business, and a B.Tech in Industrial Engineering from the Indian Institute of Technology (IIT), Delhi. He has spent over a decade conducting research in marketing at top universities in the US and brings to ISB a global perspective on marketing and a thorough understanding of consumer behaviour across different countries. He has also received multiple research grants for his research from several institutes in the US.

Professor Jindal is a leader in the field of conjoint analysis and is world-renowned for his work on structural conjoint. He has consulted for several companies across industries, including retail, B2B sales, and insurance, advising on issues pertaining to pricing, compensation, and conjoint analysis.

At ISB, he teaches courses on Marketing Analytics, Product Marketing and Decision Making, Behavioural Economics, and Marketing Strategy across various programs. He emphasizes the importance of using quantitative and analytical tools to understand consumer behaviour and derive managerially relevant data-based insights for companies. He has received numerous awards for his teaching, including the Professor of the Year Award at ISB and the Star Teacher Award at University of North Carolina.

• MBA, University of Chicago Booth School of Business, 2012
• PhD in Marketing, University of Chicago Booth School of Business, 2012
• B.Tech in Industrial & Production Engineering, Indian Institute of Technology (IIT), 2004

Academic positions

• 2024 - Present: Research Director - IIDS, Indian School of Business
• 2023 - Present: Associate Professor, Indian School of Business

Professional Positions

• 2022 - 2023: Visiting Research Scholar, Fuqua School of Business, Duke University
• 2016 - 2023: Visiting Professor, Indian School of Business,
• 2015 - 2023: Assistant Professor of Marketing, Kenan-Flagler Business School, University of North Carolina
• 2012 - 2015: Assistant Professor of Marketing, Smeal College of Business, Pennsylvania State University
• 2004 - 2006: Associate Manager, AbsolutData Research and Analytics

• February 18, 2024: Viewpoint: What to expect in 2024? | AI and Data Privacy, ISB Executive Education.