Pranav Jindal
Research Director - ISB Institute of Data Science (IIDS)
Pranav Jindal is an Associate Professor of Marketing at the Indian School of Business (ISB). He is a global expert on issues pertaining to pricing, price negotiations, salesforce management, sales compensation, and behavioural economics. He has published numerous articles in top academic journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, and Quantitative Marketing and Economics. He also serves on the Editorial Boards of several of these journals. In 2021, Professor Jindal was selected as an MSI Young Scholar by the Marketing Science Institute - an honour bestowed only to a select few researchers worldwide.
Professor Jindal holds a PhD and an MBA in Marketing from the University of Chicago Booth School of Business, and a BTech in Industrial Engineering from the Indian Institute of Technology (IIT), Delhi. He has spent over a decade conducting research in marketing at top universities in the US, bringing to ISB a global perspective on marketing and a thorough understanding of consumer behaviour across different countries. He has also received multiple research grants for his research from several institutes in the US.
He is a leader in the field of conjoint analysis and is world-renowned for his work on structural conjoint. He has consulted for several companies across industries, including retail, B2B sales, and insurance, advising on issues pertaining to pricing, compensation, and conjoint analysis.
At ISB, he teaches courses on Marketing and Decision Making, Marketing Analytics, and Behavioural Economics. He emphasises the importance of using quantitative and analytical tools to understand consumer behaviour and derive managerially relevant data-based insights for companies. He has received numerous awards for his teaching, including the Best Teacher Award at ISB and the Star Teacher Award at University of North Carolina.
- MBA, University of Chicago Booth School of Business, 2012
- PhD in Marketing, University of Chicago Booth School of Business, 2012
- B.Tech in Industrial & Production Engineering, Indian Institute of Technology (IIT), 2004
Academic positions
- 2024 - Present: Research Director - IIDS, Indian School of Business
- 2023 - Present: Associate Professor, Indian School of Business
Professional Positions
- 2022 - 2023: Visiting Research Scholar, Fuqua School of Business, Duke University
- 2016 - 2023: Visiting Professor, Indian School of Business,
- 2015 - 2023: Assistant Professor of Marketing, Kenan-Flagler Business School, University of North Carolina
- 2012 - 2015: Assistant Professor of Marketing, Smeal College of Business, Pennsylvania State University
- 2004 - 2006: Associate Manager, AbsolutData Research and Analytics
- Desai, Preyas., Jindal, Pranav. (2024) "Getting a Break in Bargaining?: An Upside of Time Delays", Marketing Science, 43 (6), 1260 - 1278
- Desai, Preyas., Jindal, Pranav. (2023) "Better with Buy Now, Pay Later?: A Competitive Analysis", Quantitative Marketing and Economics, 22, 23-61
- Jindal, Pranav. (2022) "Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations", Journal of Marketing Research, 59 (3), 578 - 599
- Jindal, Pranav., Newberry, Peter. (2022) "The Profitability of Revenue-based Quotas under Price Negotiation", Management Science, 68 (2), 917 - 940
- Jindal, Pranav., Aribarg, Anocha. (2021) "The Importance of Price Beliefs in Consumer Search", Journal of Marketing Research, 58 (2), 321 - 342
- Jindal, Pranav., Zhu, Ting., Chintagunta, Pradeep., Dhar, Sanjay. (2020) "Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types", Journal of Marketing, 84 (2), 114 - 132
- Jindal, Pranav., Newberry, Peter. (2018) "To Bargain or Not to Bargain: The Role of Fixed Costs in Price Negotiations", Journal of Marketing Research, 55 (6), 832 – 851
- Grewal, Rajdeep., Lilien, Gary., Bharadwaj, Sundar., Jindal, Pranav., Kayande, Ujwal., Lusch, Robert., Mantrala, Murali., Palmatier, Robert., Rindfleisch, Aric., Scheer, Lisa., Spekman, Robert., Sridhar, Shrihari. (2015) "Business-to-Business Buying: Challenges and Opportunities", Customer Needs and Solutions, 2 (3), 193 – 208
- Jindal, Pranav. (2014) "Risk Preferences and Demand Drivers of Extended Warranties", Marketing Science, 34 (1), 39-58
- J.P., Dubé., Hitsch, Günter., Jindal, Pranav. (2014) "The Joint Identification of Utility and Discount Functions From Stated Choice Data: An Application to Durable Goods Adoption", Quantitative Marketing and Economics, 12, 331 - 377
- February 18, 2024: Viewpoint: What to expect in 2024? | AI and Data Privacy, ISB Executive Education.
