Raghuram Bommaraju

Raghuram Bommaraju
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Raghuram Bommaraju
Associate Professor, Marketing
Executive Director - Fellow Programme Management (FPM)
Biography

Raghuram Bommaraju is an Associate Professor of Marketing at the Indian School of Business (ISB). Prior to joining ISB, he served as an Assistant Professor at Iowa State University of Science and Technology. Professor Bommaraju currently focuses on two streams of research: sales force management and marketing-finance interface. 

His first dissertation essay received the Best Dissertation Award from the Sales SIG (Sales Special Interest Group), and his second dissertation essay was published as the lead article in the 2019 January edition of the Journal of Marketing, a premier journal in marketing.

He holds a PhD in Marketing from the University of Houston, an MBA from XLRI Jamshedpur, and an MS in Quantitative Economics from the Indian Statistical Institute. Prior to his doctorate, he worked for four years across analytics and retail industries.

Education

  • PhD in Marketing, University of Houston (UH), 2017
  • MBA in Marketing, Xavier Labour Relations Institute (XLRI), 2012
  • MS in Quantitative Economics, Indian Statistical Institute (ISI), 2007
  • BS in Honours in Mathematics and Computer Science, Chennai Mathematical Institute (CMI), 2005

Experience

Academic positions

  • 2023 - Present: Associate Professor, Indian School of Business
  • 2019 - 2023: Senior Assistant Professor, Indian School of Business
  • 2017 - 2019: Assistant Professor of Marketing, Iowa State University of Science and Technology, Ames, USA

Professional Positions

  • 2012 - 2013: Senior Category Manager, Spencer’s Retail Limited, Kolkata
  • 2008 - 2010: Consultant, Centre for Insurance and Risk Management, Chennai
  • 2007 - 2008: Statistical Analyst, Flagstone Reinsurance, Hyderabad
Selected publications

In the press

  • 2022: Ford’s India Exit: What Forced the US Carmaker’s U-Turn From the Indian Roads?, Quint.com.
  • 2022: Tata Neu: Why the cross-selling idea may not sell, Forbes India.
  • September , 2021: Private Equity (PE) Investments in Indian Healthcare: Key Drivers for Success, https://www.expresshealthcare.in/.
  • August , 2021: Flip side of Private Equity investments in Indian healthcare, New Indian Express.
  • July , 2021: Private equity in healthcare a blessing or bane?, New Indian Express.