Rajendra Srivastava

Rajendra Srivastava is the former Dean of the Indian School of Business (ISB) and the Novartis Professor of Marketing Strategy and Innovation. He comes with an experience of over 30 years as an academic and administrator. He has held several tenured faculty and administrative positions throughout his career. Before joining ISB, he served as Provost and Deputy President of Academic Affairs at Singapore Management University.

His research interests include marketing strategy, marketing metrics, and brand/customer Management. His current work focuses on business model innovations, especially in services, B2B, technology, and emerging markets. He is best known globally for his work on measuring the impact of market-facing business processes (innovation, supply-chain, and customer management) that create value for customers, and the value of market-based assets (customers, channels, brands, and value networks). He is also recognised for his work in competitive market structures and brand equity/strategic brand management.

His latest research and teaching interests include strategic performance management, marketing accountability, and driving growth and shareholder value.

Professor Srivastava is a highly cited scholar with work published in leading marketing journals. He is also the recipient of several awards and honours. He has been actively involved in setting up several new postgraduate and doctoral programmes as well as research centres and initiatives in close collaboration with industry. He has also been involved in consulting and senior management training with global MNCs and brings a unique blend of experiences integrating academic and business perspectives from both the West and the East. 

He is a committed advocate of cross-functional integration in the management of business processes and has championed interdisciplinary research and academic programmes. He has nurtured multi-disciplinary areas of excellence in financial markets, innovation, and business analytics.

Prior to joining Singapore Management University, he held distinguished research chairs and senior management positions at the University of Texas at Austin and Emory University in Atlanta.

• PhD, University of Pittsburgh, 1979
• MBA, University of Pittsburgh, 1978
• MS in Industrial Engineering, University of Rhode Island, 1974
• B.Tech in Mechanical Engineering, Indian Institute of Technology, 1972

Academic positions

• 2022 - Present: , Global Advisory Board, SKEMA Business School, Paris, France
• 2021 - Present: Fellowship - Novartis Professor of Marketing Strategy and Innovation, Indian School of Business
• 2021 - Present: Executive Director, ISB, Executive Fellows Program in Management (EFPM)
• 2021 - Present: Executive Director, ISB, ISB Centre for Business Innovation (CBI)
• 2020 - Present: AMA Fellow, American Marketing Association
• 2015 - Present: LKC Chair & Distinguished Professor of Marketing and International Business, Singapore Management University
• 2005 - Present: Research Fellow, IC-Sq. Institute, The University of Texas at Austin, McCombs Business School
• 2005 - Present: Senior Fellow IC2 Institute, University of Texas at Austin
• 2004 - Present: Emory Marketing Institute, GOIZUETA BUSINESS SCHOOL, EMORY UNIVERSITY
• 2019 - 2021: Chairperson, Atal Incubation Center (AIC)
• 2016 - 2021: Dean, Indian School of Business
• 2016 - 2021: Dean & Novartis Professor of Marketing Strategy and Innovation, Indian School of Business
• 2015 - 2017: Mack Institute Senior Fellow, Wharton School, Univ. of Pennsylvania
• 2009 - 2015: Provost and Deputy-President (Academic Affairs), Singapore Management University
• 2000 - 2015: e-BRC Research Fellow, Smeal College of Business, Penn State University
• 2003 - 2010: Roberto C. Goizueta Chair in Marketing and e-Commerce, EMORY UNIVERSITY, GOIZUETA BUSINESS SCHOOL
• 2008 - 2009: Provost and Vice President for Academic Affairs, Singapore Management University
• 2004 - 2008: Executive & Founding Director, Emory Marketing Institute, Emory University, Goizueta Business School
• 2001 - 2008: Visiting Professor, Helsinki School of Economics (Singapore)
• 2000 - 2007: Visiting Professor, Indian School of Business
• 2004 - 2005: Senior Associate Dean for Executive Programs, Emory University, Goizueta Business School
• 2004 - 2005: Senior Associate Dean for Executive Programs, Goizueta Business School, Emory University
• 2003 - 2005: Marketing Area Coordinator, Emory University, Goizueta Business School
• 2003 - 2005: Associate Dean, Executive Education, GOIZUETA BUSINESS SCHOOL, EMORY UNIVERSITY
• 2003 - 2005: Presidential Advisory Committee, GOIZUETA BUSINESS SCHOOL, EMORY UNIVERSITY
• 2003 - 2005: Promotion & Tenure Committee, GOIZUETA BUSINESS SCHOOL, EMORY UNIVERSITY
• 1983 - 2005: Charles A LeMaistre Research Fellow, IC2 Institute, The University of Texas at Austin, McCombs Business School
• 2002 - 2004: ISBM Research Fellow, Smeal College of Business, Penn State
• 2001 - 2003: Jack R. Crosby Regent’s Chair in Business and Professor of Marketing and Management Science & Information Systems (MSIS), The University of Texas at Austin, McCombs Business School
• 1999 - 2000: Senior Associate Dean and Daniel J. Jordan Professor of Marketing, Emory University, Goizueta Business School
• 1998 - 1999: George Kozmetsky Centennial Chair, The University of Texas at Austin, McCombs Business School
• 1997 - 1999: Visiting Professor, London Business School
• 1997 - 1999: Founding, Executive Director, Center for Customer Insight, The University of Texas at Austin, McCombs Business School
• 1995 - 1999: Senior Associate Dean for Academic Affairs, Senior Associate Dean for Executive Education, Research and Collaboration, The University of Texas at Austin, McCombs Business School
• 1995 - 1998: Jack R. Crosby Regents Chair in Business Administration, The University of Texas at Austin, McCombs Business School
• 1992 - 1997: Graduate Adviser (Doctoral Program), The University of Texas at Austin, McCombs Business School
• 1993 - 1995: Chairman, Department of Marketing, The University of Texas at Austin, McCombs Business School
• 1990 - 1995: Sam Barshop Professor of Marketing, The University of Texas at Austin, McCombs Business School
• 1986 - 1988: Zale Corporation Centennial Fellow, The University of Texas at Austin, McCombs Business School
• 1983 - 1988: Associate Professor of Marketing, The University of Texas at Austin, McCombs Business School
• 1978 - 1983: Assistant Professor of Marketing, The University of Texas at Austin, McCombs Business School

• Srivastava, Rajendra., Kanugovi, Sreenath., Mukherjee, Samriddhi. (2024) "Gigvistas: Understanding GIG Models Beyond the business Canvas", Harvard Business Publishing
• Sunder M, Vijaya., Modukuri, Siddhartha., Srivastava, Rajendra. (2023) "Aadhaar: The Digital Multiplier of the Indian Economy", Harvard Business Publishing Education
• Srivastava, Rajendra. (2015) "Mia by Tanishq: Jewellery to entice the working woman in India", SMU-14-0046TN
• Srivastava, Rajendra., Havovi Joshi. (2012) "Income’s Orange Force: Powering Forward to Innovative Paths of Customer Excellence", SMU-12-0021TN NTUC