Sarang Deo
Share:
Sarang Deo
Professor, Operations Management
Executive Director - Max Institute of Healthcare Management (MIHM)
Executive Director - Max Institute of Healthcare Management (MIHM)
Biography
Sarang Deo is a Professor of Operations Management at the Indian School of Business (ISB). He also serves as the Executive Director of the ISB’s Max Institute of Healthcare Management, where he provides strategic leadership for ISB's healthcare initiatives through interdisciplinary research, education, and collaboration.
Professor Deo's research focuses on healthcare delivery systems, examining how operational decisions influence population-level health outcomes. His work spans a wide range of healthcare contexts, including influenza vaccine supply chains and ambulance diversion in the United States, HIV early infant diagnosis networks in sub-Saharan Africa, and formal and informal pathways for tuberculosis (TB) diagnosis and treatment in India. His recent research has focused on designing and evaluating healthcare delivery models, with a particular emphasis on digital health and the integration of artificial intelligence into healthcare systems.
He regularly collaborates with leading global health organisations, including the Gates Foundation, the Clinton Health Access Initiative (CHAI), and PATH. He currently serves on the World Health Organization's Strategic and Technical Advisory Group for Tuberculosis (STAG-TB) and the Working Group for Non-Technical Evaluation under the WHO Global Initiative on AI for Health (GI-AI4H).
Prior to joining ISB, Professor Deo was an Assistant Professor at the Kellogg School of Management. He holds a PhD from the UCLA Anderson School of Management, an MBA from the Indian Institute of Management Ahmedabad, and a BTech from the Indian Institute of Technology Bombay. Before entering academia, he worked as a management consultant with Accenture.
Education
- PhD, UCLA Anderson School of Management, 2007
- MBA, IIM Ahmedabad, India, 2001
- B. Tech., IIT Bombay, India, 1999
Experience
Academic positions
- 2023 - 2026: Deputy Dean – Faculty and Research, Indian School of Business
- 2020 - Present: Professor, Indian School of Business
- 2017 - Present: Executive Director, Max Institute of Healthcare Management, Indian School of Business
- 2021 - 2023: Area Leader of Operations Management, Indian School of Business
- 2016 - 2020: Associate Professor, Indian School of Business
- 2011 - 2016: Assistant Professor, Indian School of Business
- 2007 - 2011: Assistant Professor, Kellogg School of Management
Professional Positions
- 2001 - 2003: Business Analyst, Accenture (Management Consulting)
Selected publications
- Kumar, Sumeet., Rayal, Snehil., Bommaraju, Raghuram., Varasala, Navya., Papineni, Sirisha., Deo, Sarang. (2025) "Understanding Providers’ Attitude Toward AI in India’s Informal Health Care Sector: Survey Study", Journal of Medical Internet Research - Formative Research, 9
- Deo, Sarang., Lieber, Judith., Kinra, Sanjay., Addanki, Srivalli., Prabhakar, Swarnaa., Bhogadi, Santhi., Mallinson, Poppy., Kurpad, Anura., Walls, Helen., Kulkarni, Bharati., Aggarwal, Shilpa., Pande, Richa., Selvaraj, Kiruthika., Debbarma, Arindam., Kannuri, Nanda Kishore. (2025) "Unintended consequences of a financial incentive scheme for fruit and vegetable purchasing in an unorganised retail setting in rural India.", ScienceDirect, 46
- Deo, Sarang., Kumari Rani, Padmaja., Kalavalapalli, DurgaBhavani., Narayanan, Raja., Kalavalapalli, Shyam., Narula, Ritesh., Sahay, Rakesh. (2025) "SMART (artificial intelligence enabled) DROP (Diabetic Retinopathy Outcomes and Pathways): Study Protocol for Diabetic Retinopathy Management.", PLOS One
- Gupte, Samriddhi S., Ashish, Sachdeva., Aman, Kabra., Bhanu Pratap, Pratap Singh., Ashish, Krishna., Anupam Khungar, Pathni., Bhawna, Sharma., Andrew, Moran., Amarendar Reddy, Mamindla., Nanda Kishore, Kannuri., Deo, Sarang. (2024) "Private Provider practices and incentives for hypertension management in rural and peri-urban Telangana, India - a qualitative study.", BMC Health Services Research
- Devalkar, Sripad., Deo, Sarang., Allu, Rakesh., Ganesh, Maya. (2024) "Technology enabled agent-choice and uptake of social assistance programs: Evidence from India’s food security program", Manufacturing and Service Operations Management, 26 (4), 1472-1488
- Ganesh, Maya., Deo, Sarang., Devalkar, Sripad. (2024) "Leveraging digital technology to improve monitoring and Planning in Public Sector Supply Chains: Evidence from India’s food security program.", Production and Operations Management, 33 (4), 861-879
- Gibson, Emma., Deo, Sarang., Jónasson, Jónas., Kachule, Mphatso., Palamountain, Kara Palamountain. (2023) "Redesigning Sample Transportation in Malawi Through Improved Data Sharing and Daily Route Optimization", Manufacturing and Service Operations Management, 25 (4)
- Kinra, Sanjay., Mallinson, Poppy., Debbarma, Arindam., Walls, Helen., Lieber, Judith., Bhogadi, Santhi., Addanki, Srivalli., Pande, Richa., Kurpad, Anura., Kannuri, Nanda., Aggarwal, Shilpa., Kulkarni, Bharati., Finklestein, Eric., Deo, Sarang. (2023) "Impact of a financial incentive scheme on purchase of fruits and vegetables from unorganised retailers in rural India: a cluster-randomised controlled trial", The Lancet Regional Health - Southeast Asia, 12 (100140)
- Delana, Kraig., Deo, Sarang., Ramdas, Kamalini., Subburaman, Ganesh-Babu., Ravilla, Thulasiraj. (2023) "Multichannel Delivery in Healthcare: The Impact of Telemedicine Centers in Southern India", Management Science, 69 (5)
- Das, Hemanshu., Sachdeva, Ashish., Kumar, Harish., Krishna, Ashish., Moran, Andrew., Pathni, Anupam., Sharma, Bhawna., Singh, Bhanu., Ranjan, Manish., Deo, Sarang. (2023) "Outcomes of a hypertension care program based on task-sharing with private pharmacies: a retrospective study from two blocks in rural India", Journal of Human Hypertension, 7
- Nayar, Rashmi., Pattath, Balasubramanyam., Mantha, Nivedita., Debnath, Sisir., Deo, Sarang. (2022) "Coverage and Timeliness of Vaccination in India: Temporal Trends and Geographic Variation", Vaccine
- Deo, Sarang., Mehta, Sameer., Corbett, Charles. (2022) "Optimal Scale-Up of HIV Treatment Programs in Resource-Limited Settings Under Supply Uncertainty", Production and Operations Management, 31 (3), 883-905
- Ganesh, Maya., Allu, Rakesh., Deo, Sarang., Devalkar, Sripad. (2022) "Portability in the Public Distribution System: Determinants of utilization and their implications", Economic and Political Weekly, 57 (2)
- Deo, Sarang., Singh, Preeti. (2021) "Community health worker-led, technology-enabled private sector intervention for diabetes and hypertension management among urban poor: a retrospective cohort study from large Indian metropolitan city", BMJ Open, 11 (8), e045246
- Killian, Daniel., Gibson, Emma., Kachule, Mphatso., Palamountain, Kara., Bangoh, Joseph., Deo, Sarang., Jonasson, Jonas. (2021) "An Unstructured Supplementary Service Data System for Daily Tracking of Patient Samples and Diagnostic Results in a Diagnostic Network in Malawi: System Development and Field Trial", Journal of Medical Internet Research, 23 (7)
- Summan, Amit., Nandi, Arindam., Deo, Sarang., Laxminarayan, Ramanan. (2021) "Improving vaccination coverage and timeliness through periodic intensification of routine immunization: evidence from Mission Indradhanush", Proceedings of NY Academy of Sciences, 1502 (1), 110-120
- Das, Hemanshu., Moran, Andrew., Pathni, Anupam., Sharma, Bhawna., Kunwar, Abhishek., Deo, Sarang. (2021) "Cost-Effectiveness of Improved Hypertension Management in India through Increased Treatment Coverage and Adherence: A Mathematical Modeling Study", Global Heart, 16 (1), 37
- Marla, Lavanya., Krishnan, Kaushik., Deo, Sarang. (2021) "Managing EMS Systems with user abandonment in emerging economies", IISE Transactions, 53 (4), 389-406
- Aksin-Karaesmen, Zeynep., Deo, Sarang., Jonasson, Jonas., Ramdas, Kamalini. (2021) "Learning from Many: Partner exposure and Team Familiarity in Fluid Teams", Management Science, 67 (2), 661-1328
- Deo, Sarang., Jindal, Pankaj., Papineni, Sirisha. (2021) "Integrating Xpert MTB/RIF for TB diagnosis in the private sector: Evidence from large-scale pilots in Patna and Mumbai, India", BMC Infectious Disease, 21 (123)
- Boutilier, Justin., Chan, Timothy., Ranjan, Manish., Deo, Sarang. (2021) "Risk-stratification for early detection of diabetes and hypertension in resource-limited settings: Machine learning analysis", Journal of Medical Internet Research, 23 (1), e20123
- Mandal, Sandeep., Das, Hemanshu., Deo, Sarang., Arinaminpathy, Nimalan. (2021) "Combining serology with case-detection, to allow the easing of restrictions against SARS-CoV-2: A modelling-based study in India. Scientific Reports. 11, 1835", Scientific Reports, 11 (1835)
- Deo, Sarang., Jindal, Pankaj., Sabharwal, Manisha., Singh, Ritu., Kadam, Rigveda., Parulkar, Aparna., Dabas, Harkesh., Dewan, Puneet. (2020) "Field sales force model to increase adoption of a novel tuberculosis diagnostic test among private providers: Evidence from India", BMJ Global Health, 5 (12), e003600
- Garg, Tushar., Bhardwaj, Manish., Deo, Sarang. (2020) "Role of community health workers in improving cost efficiency in an active case finding tuberculosis program: An operational research study from rural Bihar, India", BMJ Open, 10 (e036625)
- Arifoglu, Kenan., Deo, Sarang., Iravani, Seyed. (2020) "Markdowns in seasonal conspicuous goods", Marketing Science, 39 (5), 1016-1029
- Deo, Sarang., Singh, Simrita., Jha, Neha., Arinaminpathy, Nimalan., Dewan, Puneet. (2020) "Predicting the impact of patient and private provider behaviour on diagnostic delay for pulmonary tuberculosis patients in India: A simulation modelling study", PLoS Medicine, 17 (5), e1003039
- Tyagi, Hanu., Sabharwal, Manisha., Dixit, Nishi., Pal, Arnab., Deo, Sarang. (2020) "Leveraging providers’ preferences to customize instructional content in ICT based training interventions: A retrospective analysis of a mobile phone-based intervention in India", JMIR mHealth uHealth, 8 (3), e15998
- Deo, Sarang., Tyagi, Hanu., Chatterjee, Chirantan., Molakpuri, Himasagar. (2020) "Did India's Price Control Policy for Coronary Stents Create Unintended Consequences?", Social Science and Medicine, 246 (112737)
- Bayram, Armagan., Deo, Sarang., Iravani, Seyed., Smilowitz, Karen. (2020) "Managing Virtual Appointments in Chronic Care", IISE Transactions in Healthcare Systems Engineering, 10 (1), 1-17
- Dabas, Harkesh., Deo, Sarang., Sabharwal, Manish., Pal, Arnab., Salim, Sachin., Nair, Lakshmi., Chauhan, Kaartikeya., Maheshwari, Prateek., Parulkar, Aparna., Singh, Ritu., Chitalia, Manasi., Kadam, Rigveda., Kaur, Manjot., Oghor, Collins., Ponnudurai, Nirros., Kumta, Sameer., Small, Peter., Dewan, Puneet., Pai, Madhukar. (2019) "Initiative for Promoting Affordable, Quality Tuberculosis Tests (IPAQT): A market shaping intervention in India", BMJ Global Health, 4 (6), e00153
- Deo, Sarang., Jindal, Pankaj., Gupta, Devesh., Khaparde, Sunil., Rade, Kiran., Sachdeva, Kuldeep., Vadera, Bhavin., Shah, Daksha., Patel, Kamlesh., Dave, Paresh., Chopra, Rishabh., Jha, Nita., Papineni, Sirisha., Vijayan, Shibu., Dewan, Puneet. (2019) "What would it cost to scale-up private sector engagement efforts for TB care? Evidence from three pilot programs in India", PLoS One, 14 (6), e0214928
- Deo, Sarang., Jain, Aditya. (2019) "Slow first, Fast later: Empirical evidence of speed-up in service episodes of finite duration", Production and Operations Management, 28 (5), 1061-1081
- Allu, Rakesh., Deo, Sarang., Devalkar, Sripad. (2019) "Alternatives to Aadhaar-based biometrics in the Public Distribution System.", Economic and Political Weekly, 54 (12), 30-37
- Arinaminpathy, Nimalan., Deo, Sarang., Singh, Simrita., Khaparde, Sunil., Rao, Raghuram., Vadera, Bhavin., Kulshrestha, Niraj., Gupta, Devesh., Rade, Kiran., Nair, Sreenivas Achuthan., Dewan, Puneet. (2019) "Modelling the impact of effective private provider engagement on tuberculosis control in urban India.", Scientific Reports, 9 (1), 3810
- Jonasson, Jonas., Deo, Sarang., Gallien, Jeremie. (2017) "Improving HIV early infant diagnosis (EID) supply chains in sub-Saharan Africa:Models and Applicaion to Mozambique.", Operations Research, 65 (6), 1479-1493
- Deo, Sarang., Crea, Lindy., Quevado, Jorge., Lehe, Jonathan., Vojnov, Lara., Peter, Trevor., Jani, Ilesh. (2015) "Expedited results delivery systems using GPRS technology significantly reduce early infant diagnosis test turnaround times.", Journal of Acquired Immune Deficiency Syndromes, 70 (1), e1-e4
- Deo, Sarang., Sohoni, Milind. (2015) "Optimal decentralization of early infant diagnosis of HIV in resource-limited settings", Manufacturing and Service Operations Management, 17 (2), 135-272
- Pho, Mai., Deo, Sarang., Palamountain, Kara., Joloba, • Moses., Bajunirwe, Francis., Katamba, Achilles. (2015) "Optimizing tuberculosis case detection through a novel diagnostic device placement model: The case of Uganda", PLoS One, 10 (4), e0122574
- Rath, Sandeep., Deo, Sarang., Rajaram, Kumar., Karmarkar, Uday., Goetz, Matthew. (2015) "Planning for HIV Screening, Testing, and Care at the Veterans Health Administration", Operations Research, 63 (2)
- Deo, Sarang., Rajaram, Kumar., Rath, Sandeep., Karmarkar, Uday., Goetz, Matthew. (2015) "Planning for HIV screening, testing and care at the Veterans Health Administration", Operations Research, 63 (2), 287-304
- Salje, Henrik., Andrews, Jason., Deo, Sarang., Satyanarayana, Srinath., Sun, Amanda., Pai, Madhukar., Dowdy, David. (2014) "The Importance of Implementation Strategy in Scaling Up Xpert MTB/RIF for Diagnosis of Tuberculosis in the Indian Health-Care System: A Transmission Model.", PLoS Medicine, 11 (7), e1001674
- Deo, Sarang., Iravani, Seyed., Jiang, Tingting., Smilowitz, Karen., Samuelson, Stephen. (2013) "Improving Health Outcomes Through Better Capacity Allocation in a Community-Based Chronic Care Model", Operations Research, 61 (6), 1277-1294
- Mugambi, Melissa., Deo, Sarang., Kekitiinwa, Adeodata., Kiyaga, Charles., Singer, Mendel. (2013) "Do Diagnosis Delays Impact Receipt of Test Results? Evidence from the HIV Early Infant Diagnosis Program in Uganda.", PLoS One, 8 (11), e78891
- Sun, Amanda., Pai, Madhukar., Salj, Henrik., Satyanarayana, Srinath., Deo, Sarang., Dowdy, David. (2013) "Modeling the Impact of Alternative Strategies for Rapid Molecular Diagnosis of Tuberculosis in Southeast Asia", American Journal of Epidemiology, 178 (12), 1740-1749
- Allon, Gad., Deo, Sarang., Lin, Wuqin. (2013) "The impact of size and occupancy of hospital on the extent of ambulance diversion: Theory and evidence", Operations Research, 61 (3), 544-562
- Arifoglu, Kenan., Deo, Sarang., Iravani, Seyed. (2012) "Consumption externality and yield uncertainty in the influenza vaccine supply chain: Interventions on demand and supply side.", Management Science, 58 (6), 1072-1091
- Deo, Sarang., Topp, Stephanie., Westfall, Andrew., Chiko, Matimbo., Wamulume, Chibesa., Morris, Mary., Reid, Stewart. (2012) "Impact of organizational factors on adherence to laboratory testing protocols in adult HIV care in Lusaka, Zambia.", BMC Health Services Research, 12:106
- Deo, Sarang., Topp, Stephanie., Garcia, Ariel., Soldner, Mallory., Yagci-Sokat, Kezban., Chipukuma, Julien., Wamulume, Chibesa., Reid, Stewart., Swann, Julie. (2012) "Modeling the impact of integrating HIV and outpatient health services on patient waiting times in an urban health clinic in Zambia.", PLoS One, 7 (4), e35479
- Deo, Sarang., Gurvich, Itai. (2011) "Centralized vs. Decentralized Ambulance Diversion: A Network Perspective.", Management Science, 57 (7), 1300-1319
- Deo, Sarang., Corbett, C.J.., Cleary, Paul., McInnes, Keith., Wilson, I.B.., Landon, B.., Shapiro, Martin. (2009) "Associations Between Organizational Characteristics and Quality Improvement Activities of Clinics Participating in a Quality Improvement Collaborative.", Medical Care, 47 (9), 929-1035
- Deo, Sarang., Corbett, Charles. (2009) "Cournot competition under yield uncertainty: The case of U.S. influenza vaccine market.", Manufacturing and Service Operations Management, 11 (4), 563-576
- Tang, Christopher., Deo, Sarang. (2008) "Rental price and rental duration under retail competition", European Journal of Operational Research, 187 (3), 806-828
- Deo, Sarang., Tang, Christopher. (2005) "Optimal procurement, disposal and pricing policies for managing rental goods.", International Transactions In Operations Research., 12 (6), 595-629
Cases published
- Sunder M, Vijaya., Deo, Sarang., Modukuri, Siddhartha. (2022) "Project Ashray: Planning a Time-Constrained Project", Indian School of Business
- Sunder M, Vijaya., Deo, Sarang. (2021) "Technology decision-making in a semi-urban ICU: An intensivist's dilemma", Harvard Business Publishing, 8
- Deo, Sarang., Nemani, Nithin., Singh, Sourav., Jain, N.. (2019) "Revenue Management at Sparsh Nephrocare", Indian School of Business
- Deo, Sarang., Lariviere, Martin. (2019) "Announcing waiting times in emergency departments", Harvard Business Review
- Devalkar, Sripad., Deo, Sarang., Gokhale, Meghana., Vaidya, Akshay. (2017) "AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India", ISB Case Collection distributed through HBS Publishing
- Deo, Sarang., Ramdas, Kamalini. (2016) "Eliminating avoidable blindness: Outreach activities at Aravind Eye Care System", London Business School/ Indian School of Business
- Deo, Sarang., Sohoni, Milind., Gambhir, Jagdeep., Arora, Priyank. (2013) "Aahan (A): Innovation in community delivery of TB care in India", Indian School of Business
- Deo, Sarang., Smilowitz, Karen., Stuewer, Kerry., Kelly, Anne., Schieneson, John., Kim, Jason., Asvatanakul, Thepphan. (2012) "Mobile C.A.R.E. Foundation", Kellogg School of Management
- Deo, Sarang., Kolesov, Ilya., Waikar, Sachin., Richardson, Hilary. (2012) "Optimizing Flu Vaccine Planning at NorthShore University Health system", Kellogg School of Management
- Deo, Sarang., Har, Avidan., Shields, Bill., Naware, Mihir. (2012) "Infant HIV Diagnostics: Supply Chain in Sub-Saharan Africa", Kellogg School of Management
- Corbett, Charles., Deo, Sarang., Tempelman, Hugo., Slabbert, Mariette. (2010) "Ndlovu: The clock ticks!", Oikos Foundation
- Deo, Sarang., Singh, Sanjay., G, Raghuram., Choudhari, Sanjay. (2009) "Adani Wilmar Limited", Asian Case Research Journal, 13 (1), 157-176
In the press
- April 17, 2025: Leveraging AI for improving health outcomes: The crucial role of implementation and behavioral science, ETHealthWorld.
- December 12, 2024: Pawn To Queen: A Call To Empower Asha Workers, The New Indian Express.
- October 23, 2024: Hypertension affects over 220 million Indians, leading cause of CVDs: ISB-MIHM Study, ET HealthWorld.
- August 29, 2024: Rewiring doctors for better care, Financial Express.
- August 2, 2024: ISB and AIG Hospitals collaborate to launch AI in Healthcare programme, Express HealthCare.
- October 25, 2023: ISB Prof in WHO's TB Advisory Grp, The Times of India.
- March 22, 2023: More healthcare not always about better health, The New Indian Express.
- April 11, 2019: panelists at Facebook ‘One India Series’, Republic TV.
- April 2, 2019: How Aadhaar-based biometrics hurts PDS in India, Live Mint.
- December 20, 2015: Health Care on Tap, Business Today.
- June 4, 2012: When Hospitals Turn Away Ambulances, Kellogg Insight.
- May 1, 2012: Accel Partners, IDG Ventures to invest $5 million in Forus Health, Economic Times.
- October 20, 2011: Decentralization of resource-constrained networks, Pharmabiz.
- October 1, 2011: Using Operations Management to Improve Healthcare Access, ISB Insight.
- April 1, 2011: A Potentially Fatal Illness, An Unpredictable Vaccine, Kellogg Insight.
- December 1, 2009: Rational Rationing, Kellogg Insight.