Seshadri D.V.R

D.V.R. Seshadri is a Professor of Marketing (Practice) at the Indian School of Business (ISB). Prior to joining ISB in 2016, he taught at several IIMs including Bangalore, Ahmedabad, and most recently Udaipur, where he had been since 2012. From 1985 to  2000, he worked in a variety of companies (public sector, family business and entrepreneurial startups, the last ten of them as CEO) spanning a variety of industries, including petroleum refining and petrochemicals, bulk drugs, active pharmaceutical ingredients, precision manufacturing, and software.

His areas of interest include B2B marketing, innovation and entrepreneurship and intrapreneurship. He is actively involved with several NGOs such as Aravind Eye Care Systems and the DHAN Foundation in Madurai, as well as, with several top corporates such as the Tata Group and Larsen & Toubro (L&T). He has been engaged in teaching and consulting capacity with over 100 large corporates, both India-based and foreign MNCs. He has taught a variety of courses and programmes in MBA, executive MBA, long duration programmes in public policy, short duration executive education programs, etc. Courses that he has taught include: Business-to-Business Market Management, Reinventing through Entrepreneurial and Intrapreneurial Leadership, Strategy Formulation and Implementation, Inspired Leadership through Personal Mastery, and Reinventing the Government.

Professor Seshadri has co-authored several books, including ‘Innovation Management,’ with Shlomo Maital, Sage India in 2007; ‘Global Risk / Global Opportunity,’ with Shlomo Maital, Sage India, in June 2010; the Indian adaptation of ‘Business Market Management (B2B): Understanding, Creating and Delivering Value,’ with James Anderson, James Narus and Das Narayandas, Pearson Publishing, in June 2010; and ‘Smartonomics for the Global Manager: Simple, Powerful Macroeconomic Tools For Success in an Uncertain World’ with Shlomo Maital, Sage India, 2016. He has developed over hundred case studies and authored several application-oriented journal articles in his areas of interest.

• Fellow in Management (Doctoral Program), Indian Institute of Management Ahmedabad, 1985
• MS in Engineering Sciences, University of California, San Diego, 1981
• B. Tech in Mech. Engg, IIT Madras, 1978

Academic positions

• 2020 - Present: Member-AOL Committee, Indian School of Business
• 2016 - Present: Professor of Marketing (Practice), Indian School of Business
• 2013 - 2015: Adjunct Faculty, IIM Udaipur
• 2005 - 2015: Visiting Faculty, IIM Ahmedabad
• 2001 - 2015: Adjunct Faculty, IIM Bangalore

Professional Positions

• 1998 - 2000: Managing Director, Software Frontiers Ltd
• 1993 - 2000: Managing Director, Multimedia Frontiers Ltd., Gandhinagar, Gujarat
• 1990 - 1993: President, Malladi Group, Chennai
• 1985 - 1990: Manager (Optimisation), Madras Refineries Ltd., Chennai

• D.V.R, Seshadri. (2024) "Ujala Cygnus Hospital: The Challenges of being a Good Samaritan in Healthcare"
• Dolly, Kovvali., Sanjana, Gorti., D.V.R, Seshadri. (2023) "Be.artsy: A Social Entrepreneur's Dilemma in Scaling Women Empowerment", Harvard Business Publishing
• Srikrishna, Mamidipudi., Ahaana, Mahanti., Devidutta, Mohanty., Seshadri, Denduluri. (2023) "Malaka Spice: Revolutionizing Restaurant Ecosystems for a Sustainable Planet", Harvard Business Publishing
• Mahanti, Ahaana., Mohanty, Devidutta., D.V.R, Seshadri. (2023) "Organo: Scaling Sustainable Eco-Habitats", Harvard Business Publishing
• Kovvali, Dolly., Gorti, Sanjana., D.V.R, Seshadri. (2023) "Be.artsy: A Social Entrepreneur's Dilemma in Scaling Women Empowerment", Harvard Business Publishing
• Mohanty, Devidutta., Mantrala, Murali., D.V.R, Seshadri. (2023) "Driving Digital Transformation at Tata Steel's Marketing & Sales Department: A Change Initiative", Harvard Business Publishing
• Warudkar, Himanshu., Mohanty, Devidutta., Seshadri, Denduluri., Pingali, Srinivas. (2023) "Fluid AI—Breaking New Ground with Artificial Intelligence", Harvard Business Publishing
• Geetika, Ratna., Seshadri, Denduluri., Gupta, Budhaditya. (2023) "Karma Primary Healthcare: Way forward.", Harvard Business Publishing
• Gorti, Sanjana., Mahanti, Ahaana., Krishnan, Shankar., Seshadri, Denduluri., Chhatre, Ashwini., Javadekar, Prache. (2023) "Mahindra Sanyo Special Steel: Addressing Climate Change through the Strategic Science-based targets.", Harvard Business Publishing
• Gorti, Sanjana., Shankar, Raj., Pandit, Rajesh., Seshadri, Denduluri. (2023) "Organic Mandya: Challenges in Scaling a Social Enterprise", Harvard Business Publishing
• Roy, Sukanya., Krishnan, Shankar., Seshadri, Denduluri., Venkata Ramana, Sudigali., Pandit, Rajesh. (2023) "Scaling Niramai: Disrupting Breast Cancer Detection Using Artificial Intelligence", Harvard Business Publishing
• Sunder M, Vijaya., Raman, M., Seshadri, D. V. R. (2022) "Hopes Critical Care: Scale-up of a tele-intensive care solution", Harvard Business Publishing
• Gorti, Sanjana., Mahanti, Ahaana., D.V.R, Seshadri., Javadekar, Prachee., Chhatre, Ashwini. (2022) "Using Science for Climate Commitments: Mahindra Sanyo Special Steel", Harvard Business Publishing
• Gorti, Sanjana., Mahanti, Ahaana., Seshadri, D.V.R., Javadekar, Prachee., Chhatre, Ashwini. (2022) "Using Science for Climate Commitments: Mahindra Sanyo Special Steel", Harvard Business Publishing
• Gorti, Sanjana., Mahanti, Ahaana., Seshadri, Denduluri., Javadekar, Prachee., Rao, Sailesh. (2022) "Rural Prosperity in the Face of Climate Change: Mahindra Strives for Sustainable Strategies", Harvard Business Publishing
• Javadekar, Prachee., Seshadri, Denduluri., Bhide, Sachin. (2022) "Krishnapatnam Port: Capitalizing on the Opportunity to Create a Greenfield Port in South India", Harvard Business Publishing
• Javadekar, Prachee., Divekar, Gandhali., Gajendragadkar, Varsha., Seshadri, D.V.R.. (2021) "To Dare or Not ; The Story of an Entrepreneurs passion - The Case of Delhi International Airport", Harvard Business School Publishing
• Sisodia, Swati., Seshadri, D.V.R.. (2021) "Transforming Maternal and Newborn Healthcare in India Through Midwifery: The Fernandez Foundation Initiative", Harvard Business School Publishing
• Seshadri, D.V.R.., Tayade, Devendra., Satyavageeswaran, Prakash., Ravilla, Thulasiraj. (2021) "Identifying enablers and barriers for healthcare organisations to deliver equitable healthcare in a profitable and self-sustainable manner", Ernst & Young
• Seshadri, D.V.R.., Javadekar, Prachee., Divekar, Gandhali., lagad, Girija. (2020) "The Public-Private Partnership Hurdle Race: The Case of Delhi International Airport", Harvard Business School Publishing
• Tayade, Devendra., Seshadri, D.V.R.. (2020) "Basic Healthcare Services; An Innovative Model for Primary Healthcare Delivery in Rural India", Harvard Business School Pusblishing
• Maital, Shlomo., Sisodia, Swati., Seshadri, D.V.R.. (2020) "L. V. Prasad Eye Institute: Innovating the Business of Eye Care", Harvard Business publishing
• Seshadri, D.V.R.., Stewart, M.D., Narus, J.A.. (2020) "Software Acquisition For Employee Engagement At Pilot Mountain Research", Harvard Business Publishing
• Pandit, Rajesh., Seshadri, D.V.R.. (2020) "Cloudphysician: A Collaboration between Man and Machine to save lives", Harvard Business Publishing
• Javadekar, Prachee., Divekar, Gandhali., Seshadri, D.V.R.. (2020) "Airport Service Transformation – The Case of Delhi International Airport", Harvard Business School Publishing
• Maital, Shlomo., Seshadri, D.V.R.., Sisodia, Swati. (2020) "L.V. Prasad Eye Institute; Innovating the Business of Eye Care", LV Prasad Eye Institute, Hyderabad.
• Nidumolu Ram., Seshadri, D.V.R.., Jalan, Ratan. (2019) "Stork Home Fernandez Hospitals: Going to Market with a Purpose-Driven, Disruptive Innovation,", ISB Case Study, HBS Publishing, Aug 22, 2019 (Product #: ISB172-PDF-ENG)
• Seshadri, D.V.R.., K Sasidhar. (2019) "DHAN Foundation's Climate Change Initiative (Part A): Choosing Among Multiple Good Options", Harvard Business Publishing
• Seshadri, D.V.R.., K Sasidhar. (2019) "DHAN Foundation's Climate Change Initiative (Part B): Creating a Resilient Food Value Chain", Harvard Business Publishing
• Seshadri, D.V.R.., K Sasidhar. (2019) "Grooming Young Graduates as Committed Development Professionals: Dhan Academy and the Dilemma of Doing Well By Doing Good", Harvard Business Publishing
• Sisodia, Swati., Seshadri, D.V.R.., Jalan, Ratan., Satyavageeswaran, Prakash. (2019) "Fernandez Hospital: Pioneering Excellence in Maternal and Newborn Healthcare", Harvard Business Publishing
• Seshadri, D.V.R.., K.Sasidhar. (2017) "A Holistic Intervention Towards Sustainable Livelihoods and Costal Conservation : A Case of DHAN Foundation"
• Seshadri, D.V.R.., K.Sasidhar. (2017) "Innovative Interventions Across the Value Chain for Combating Climate Change : A DHAN Foundation Case"
• Debolina Dutta., Seshadri, D.V.R.. (2017) "Marketing Innovation at Tata Steel"
• Seshadri, D.V.R.., K.Sasidhar. (2017) "Pioneering and Innovative Model of Education : A Case of Tata DHAN Academy"
• Debolina Dutta., Seshadri, D.V.R.. (2017) "Tata Steel :– Creating New Revenue Streams from Consumer Insights"
• Debolina Dutta., Seshadri, D.V.R.. (2017) "Tata Steel :– Digital Marketing and e-Commerce"
• Seshadri, D.V.R.., K.Sasidhar. (2016) "Creating grassroots leaders through DHAN’s unique leadership model"
• Seshadri, D.V.R.., K.Sasidhar. (2016) "DHAN Foundation: Delivering Healthcare to The Village Doorstep"
• Seshadri, D.V.R.., Jyoti Nagesh. (2016) "Transforming Practices in Development Management"

• March 16, 2023: Think Before You Buy Next: Let’s Make Fashion Sustainable, Fibre2Fashion.
• March 6, 2023: How startups are leading the AI revolution in Indian Healthcare, Healthcare Executive.
• February 16, 2023: India's Healthcare Crisis: Can Patient-Provider Both Be Treated With Empathy?, The Quint.
• February 6, 2023: Here are some solutions to address health challenges faced by tribal communities, Down To Earth.
• January 17, 2023: COVID-19: Lessons learnt for a better public health system, Express Healthcare.
• January 17, 2023: What India can learn from Agile Alliance, USA to provide equitable access to healthcare for its poor?, Healthcare Execuive.
• December 20, 2022: India's Prison Plight: How Corporate Rehabilitation Can Change Prisoners’ Lives, The Quint.
• June 24, 2022: Collaboration as a Way-Forward for Primary Healthcare NGOs, Healthcare Radius.
• April 25, 2022: Context-based tele-medicine model design for rural/semi-urban India, Express Healthcare.
• March 10, 2022: The road ahead for the evolving healthcare models for rural India, Forbes India.
• January 27, 2022: The anti-sustainability Black Friday sales: Where are India's Patagonias?, Forbes India.
• December 8, 2021: Mitigating the Ecological Footprint of E-waste Through a Formal EEE Value Chain, Quint.
• October 28, 2021: Achieving 4 As in primary healthcare, Telangana Today.
• September , 2021: Private Equity (PE) Investments in Indian Healthcare: Key Drivers for Success, https://www.expresshealthcare.in/.
• August , 2021: Flip side of Private Equity investments in Indian healthcare, New Indian Express.
• August 26, 2021: Can India Become a Circular Plastic Economy to Avert a Major Ecological Crisis?, Quint.
• August 18, 2021: Choose plant-based food system, Deccan Herald.
• August 2, 2021: Climate Crisis: The Way Forward for Dairy Giants in India, DownToEarth.
• July , 2021: Private equity in healthcare a blessing or bane?, New Indian Express.
• July 1, 2021: MSME & Climate Cause, Hindu Business Line.
• February 10, 2021: Newsletter-Online experience is about relationships, experiences & Trust, Trade Promotion Council of India -TPCI.
• 2020: Opportunities and challenges for India in the new post-Covid-19 world order, .