Siddharth Prusty

Siddharth Prusty is an Assistant Professor of Marketing at the Indian School of Business. He is a Quantitative Marketing researcher with primary interests in digital marketing, retail media, advertising auctions, sustainability, regulation, and AI. Methodologically, he uses techniques from mechanism design, structural modeling, analytical modeling, machine learning, and statistics, to solve strategic problems in his areas of interest. His research has been published in Marketing Science and the Proceedings of Machine Learning Research.

Professor Prusty received his PhD in Marketing from Duke University, his Master’s in Operations Research from Columbia University, and his undergraduate degree from Indian Institute of Technology, Kanpur. Prior to his PhD, he worked as a Data Analyst in the Risk Management division at American Express.

• PhD in Marketing (Quantitative), Duke University, 2026
• M.Sc in Industrial Engineering and Operations Research, Columbia University, 2020
• B.Tech in Electrical Engineering, Indian Institute of Technology, 2016

Academic Positions

• 2026 - Present: Assistant Professor, Marketing, Indian School of Business

Professional Positions

• 2020 - 2020: Research Intern, IBM Research Labs, Armonk, New York
• 2016 - 2018: Risk Management Analyst, American Express, Gurugram