Sudhir Voleti

Sudhir Voleti is an Associate Professor of Marketing at the Indian School of Business (ISB), where he is also a distinguished faculty member in Business Analytics. A renowned researcher in the fields of marketing research and business analytics, he has previously served as Associate Dean of Faculty Alignment and the Registrar's Office (FARO) at ISB.

Professor Voleti holds a PhD in Marketing and an MS in Applied Statistics from the University of Rochester, a PGDM from Indian Institute of Management (IIM) Calcutta, and a BE from the Birla Institute of Technology, Ranchi, along with years of industry experience.

Professor Voleti is recognised as one of India's leading data science academicians. His research focuses on combining data with econometric and statistical methods to explain phenomena of marketing interest such as evolution in the equity of brands across time, valuation of brands using secondary sales data, the sales impact of geographic and abstract distances between products and markets, and the performance, productivity, and benchmarking of salesforce organisations.

Professor Voleti has published numerous research articles in leading academic journals such as Management Science, Journal of Marketing, Journal of the Royal Statistical Society, the International Journal of Research in Marketing, and the Journal of Retailing, as well as book chapters and articles in the popular media. He also serves on the editorial review boards of numerous journals. Some of his significant works include "Impact of Reference Prices on Product Positioning and Profits", "The role of big data and predictive analytics in retailing", "Why the Dynamics of Competition Matter for Category Profitability", "A Bayesian non-parametric model of residual brand equity in hierarchical branding structures", and "An Approach to Improve the Predictive power of Choice - Based Conjoint Analysis".

• PhD in Marketing, Simon Graduate School of Business, University of Rochester, 2009
• MS in Applied Economics, Simon Graduate School of Business, University of Rochester, 2006
• MBA in Marketing, Indian Institute of Management, Calcutta, 2001
• Bachelor of Engineering in Mechanical Engineering, Birla Institute of Technology, Mesra, 1998

Academic positions

• 2020 - Present: Associate Professor, Indian School of Business
• 2018 - Present: Associate Professor, Indian School of Business
• 2019 - 2024: Associate Dean, Faculty Alignment and Registrar's Office (FARO), Indian School of Business
• 2009 - 2018: Assistant Professor, Indian School of Business
• 2009 - 2009: Adjunct Faculty, Rochester Institute of Technology
• 2003 - 2009: Ph D Candidate in Marketing, University of Rochester
• 2006 - 2008: Ph D Candidate, William E Simon School of Business Administration, University of Rochester
• 2002 - 2003: Lecturer in Marketing and Management, ICFAI Business School, Hyderabad

Professional Positions

• 2007 - 2009: Data Analyst, Daymon Worldwide Inc, Rochester
• 2001 - 2002: Analyst, Accenture, Bombay (India)
• 2000 - 2000: Management Trainee, SmithKline Beecham Industries, Chennai (India)
• 1998 - 1999: Software Analyst, Cognizant Technology Solutions, Calcutta (India),
• 1997 - 1997: Engineering Trainee, Hindustan Machine Tools Ltd, Hyderabad (India)

• January , 2019: Category Management: The Art of Allocating Shelf Space, ISB Insights.