Vandith Pamuru
Vandith Pamuru is an Assistant Professor of Information Systems at the Indian School of Business (ISB). His primary research interests lie in the areas of user engagement on online platforms and incentives design, particularly in the context of emerging technologies. His work has been presented at several academic conferences including ICIS, WISE, SCECR, CIST, POMS, DSI, and WITS, where he also received the Best Paper runner-up award.
Professor Pamuru received his PhD in Management Information Systems and a Master’s in Economics from Purdue University, and completed his undergraduate degree in Information Systems from Birla Institute of Technology & Science (BITS) Pilani. Prior to his doctoral studies, he gained extensive industry experience in user experience design and product management.
- PhD in Management Information Systems, Purdue University, 2020
- MS in Economics, Purdue University, 2018
- Bachelors in Information Systems, Birla Institute of Technology & Science, Pilani, 2009
Academic positions
- 2020 - Present: Assistant Professor, Indian School of Business
- Pamuru, Vandith., Kar, Wreetabrata., Khern-am-nuai, Warut. (Accepted) "Status Downgrade: The Impact of Losing Status on a User-generated Content Platform"
- Pamuru, Vandith., Rosokha, Yaroslav., Kannan, Karthik. (2022) "Analyzing Frictions in Generalized Second-Price Auction Markets", Information Systems Research, 34 (4), 1437-1454
- Pamuru, Vandith., Khern-am-nuai, Warut., Kannan, Karthik. (2021) "The Impact of an Augmented Reality Game on Local Businesses: A Study of Pokemon Go on Restaurants", Information Systems Research, 32 (3), 675-1097
- April , 2024: Transforming KPIs with assets in AI, ISB Executive Education - Perspectives.
- January , 2024: Augmented reality’s blending of digital and physical spaces raises legal and ethical issues, Business Day.
- January , 2024: Exploring Advantages and disadvantages of Augmented Reality in US, Communications Today.
- January , 2024: Techs and the city: Pros and cons of augmented reality in the US, Context News (By Thomson Reuters Foundation).
- December , 2023: The Metaverse and Business, ISB Executive Education.
- 2018: The Pokémon Paradox. Krannert researchers examine the costs and benefits of popular game., Krannert Magazine.
- 2017: Augmented reality apps cause restaurant profits to rocket, University Chronicle.
- 2017: Augmented reality apps increase restaurants' profits in gaming hot spots., QSR Media UK.
- 2017: Augmented Reality Apps Increase the Profits of Restaurants., Eat Out Magazine.
- 2017: How restaurants can use augmented reality to cash in., Growth Business UK.
- 2017: Pokémon Go est-il bon pour le commerce?, [6] Les Affaires.
