An Integrated Model of Business Intelligence & Analytics Capabilities and Organizational Performance.
By Thiagarajan Ramakrishnan, Jiban Khuntia, ABHISHEK KATHURIA, Terence Saldanha
Communications of the Association for Information Systems | June 2020
Communications of the Association for Information Systems | June 2020
DOI
aisel.aisnet.org/cais/vol46/iss1/31/
Citation
Ramakrishnan, Thiagarajan., Khuntia, Jiban., KATHURIA, ABHISHEK., Saldanha, Terence. An Integrated Model of Business Intelligence & Analytics Capabilities and Organizational Performance. Communications of the Association for Information Systems aisel.aisnet.org/cais/vol46/iss1/31/.
Copyright
Communications of the Association for Information Systems, 2020
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Abstract
The transformational power of business intelligence and analytics (BI&A) in organizations can be leveraged through a holistic integration process. Contrary to this proposition, many organizations approach BI&A implementation as standalone, independent of organizational strategies, or with ad-hoc plans for an organization-wide change. From a research point of view, an integrated framework that can inform both academics and practice about the constituents of an adroit application of business intelligence and analytics capabilities in organizations remains a gap. This study asks the question that what significant BI&A capabilities are essential to creating value from BI&A for organizational performance? We conceptualize second-order constructs that are important for the BI&A value creation process: Innovation Infrastructure Capability, Customer Process Capability, B2B Process Capability, and Integration Capability. We propose that these higher-order BI&A capabilities influence organizational performance through the mediation effect of BI&A Effectiveness. We develop a questionnaire instrument and collect data from 154 firms in India. Partial Least Squares analysis provides broad support for our hypotheses. Our contributions include identifying and empirically assessing key BI&A Capabilities that directly impact an organization’s effectiveness of BI&A implementation.