Ashok Leyland: Embarking Upon New Age Digital Technologies (B)
By Chandan Chowdhury
ISB (distributed by Harvard Publishing, IVY Publishing, DARDEN Business Publishing, and the Case Centre) | September 2024
Citation
Chowdhury, Chandan. (2024). Ashok Leyland: Embarking Upon New Age Digital Technologies (B) ISB (distributed by Harvard Publishing, IVY Publishing, DARDEN Business Publishing, and the Case Centre) .
Copyright
ISB (distributed by Harvard Publishing, IVY Publishing, DARDEN Business Publishing, and the Case Centre), 2024
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Abstract
Embarking on New Age Digital Technologies, is set in March 2022. It leaves the reader thinking about how organizations manage change across their value chain. How could organizations prioritise digital interventions? Could new-age technologies reduce the time taken for decision-making while maintaining the cost competitiveness of products and services?

Teaching and Learning Objectives

(a) To understand how organizations align their digital transformation vision with the organization's vision.

(b) To understand the concept of a digital twin and identify its business benefits.

(c) To understand how digital transformation helps in business model innovation.

(d) Understanding how organizations manage change at the enterprise level by creating a digital mindset.

(e) What other organizations can learn from the digital transformation journey of Ashok Leyland?

(f) Understanding how organizations could derive business benefits from monetising data.