Ashok Leyland: Embarking Upon New Age Digital Technologies (B)
By Chandan Chowdhury
ISB (distributed by Harvard Publishing, IVY Publishing, DARDEN Business Publishing, and the Case Centre) | September 2024
Citation
Chowdhury, Chandan. (2024). Ashok Leyland: Embarking Upon New Age Digital Technologies (B) ISB (distributed by Harvard Publishing, IVY Publishing, DARDEN Business Publishing, and the Case Centre) .
Copyright
ISB (distributed by Harvard Publishing, IVY Publishing, DARDEN Business Publishing, and the Case Centre), 2024
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Abstract
Embarking on New Age Digital Technologies, is set in March 2022. It leaves the reader thinking about how organizations manage change across their value chain. How could organizations prioritise digital interventions? Could new-age technologies reduce the time taken for decision-making while maintaining the cost competitiveness of products and services?

Teaching and Learning Objectives

(a) To understand how organizations align their digital transformation vision with the organization's vision.

(b) To understand the concept of a digital twin and identify its business benefits.

(c) To understand how digital transformation helps in business model innovation.

(d) Understanding how organizations manage change at the enterprise level by creating a digital mindset.

(e) What other organizations can learn from the digital transformation journey of Ashok Leyland?

(f) Understanding how organizations could derive business benefits from monetising data.

Chandan Chowdhury is a Professor of Operations Management and Information Systems (Practice) at the Indian School of Business (ISB). He is also the Executive Director of the Munjal Institute for Global Manufacturing and the Punj-Lloyd Institute of Infrastructure Management at ISB.

Additionally, Professor Chowdhury serves as a Member of the Board of Governors at IIM Sambalpur and Lamrin Tech Skills University.

Before joining ISB, Professor Chowdhury worked in the corporate sector and was associated with three major multinational companies, where he held positions such as Managing Director and Country Manager. He served Dassault Systèmes for over five years, initially as Managing Director, India Geo, and subsequently as Vice President, Global Affairs.

During his last academic appointment, he was Professor, Dean (Academy), and Chairman of the Board of Research at IIM Mumbai (formerly known as NITIE- National Institute of Industrial Engineering, established as a joint initiative between the United Nations and the Government of India in 1963).

He is passionate about leveraging technology to make the world a better place. He served as an expert panel member at NITI Aayog (National Institution for Transforming India, Government of India), helping to develop the Manufacturing India@2035 roadmap. He is also Chairman of the Technical Committee (Management and Productivity) at the Bureau of Indian Standards.

Professor Chowdhury is currently leading several research projects of national importance, such as ‘A Decade of Infrastructure Development in India: trends and Insights’, ‘Challenges and Opportunities for accelerating MSME’s growth’, ‘Making India a Skill Capital of the World,’ ‘India’s readiness for the 4th and the 5th Industrial revolution,’ and ‘Future of Jobs’.
He holds an MS in Mechanical Engineering from the Budapest University of Technology and Economics, and a PhD from the Hungarian Academy of Sciences and Budapest University of Technology and Economics.

He holds an MS in Mechanical Engineering from the Budapest University of Technology and Economics, and a PhD from the Hungarian Academy of Sciences and Budapest University of Technology and Economics.

Chandan Chowdhury
Chandan Chowdhury