ISB

Brand Hong Kong with Dr, Theresa Loo in “City Branding – Theory and Cases”
By Saumya Sindhwani
Dinnie, K. Palgrave Macmillan | December 2010
Citation
Sindhwani, Saumya. Brand Hong Kong with Dr, Theresa Loo in “City Branding – Theory and Cases” Dinnie, K. Palgrave Macmillan .
Copyright
Dinnie, K. Palgrave Macmillan, 2010
Share:
Additional information
Contributions
Saumya Sindhwani

Saumya Sindhwani is an Assistant Professor of Strategy and Organisational Behaviour (Practice) at the Indian School of Business (ISB). Her research interests are at the intersection of strategy, leadership, and society. She actively looks into the challenges faced by organisations while designing and implementing strategy, given the highly volatile, uncertain, and complex business environment we live in today.

She also has a keen interest in the role of women as economic change agents, including their leadership styles. She has published two books, one on leadership and the other on the role of creativity in business. Prior to entering academia, she has spent many years as a consultant with Aon Hewitt and also worked with the British Broadcasting Corporation (BBC). She regularly publishes in applied journals and presents at various academic conferences and corporate events.

Professor Sindhwani is an award-winning teacher. She is also an accomplished poet, with her poems published in various anthologies.

Saumya Sindhwani (1)