Breaking up Amicably : Leveraging Mediation in Phoenix
By Nupur Bang, Sougata Ray, Tara Ollapally
Harvard Business Publishing | September 2024
DOI
store.hbr.org/product/breaking-up-amicably-leveraging-mediation-in-phoenix/ISB434?srsltid=AfmBOoog9MGKEVd-KnuvQrA666d0UdtIyKJLnKzaUqXYHLG2ktepiM3_
Citation
Bang, Nupur., Ray, Sougata., Ollapally, Tara. (2023). Breaking up Amicably : Leveraging Mediation in Phoenix Harvard Business Publishing store.hbr.org/product/breaking-up-amicably-leveraging-mediation-in-phoenix/ISB434?srsltid=AfmBOoog9MGKEVd-KnuvQrA666d0UdtIyKJLnKzaUqXYHLG2ktepiM3_.
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Harvard Business Publishing, 2023
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Abstract
The case focuses on the process of mediation in Phoenix, a family business that faced a decade-long dispute that escalated to litigation. In 2022, Preeti Gupta, the daughter of the founder, Surajmal Gupta, and Mamta Subramanian, the mediator, reflected upon the events surrounding the 2012 family mediation with Preeti's nephew, Vivek Gupta, who now serves as the managing director of Phoenix. Subramanian was pleased to note that 10 years after she facilitated the mediation at the Phoenix family in 2012, the company was doing very well. The family members had left the acrimony of the past behind. They met and spent time with each other regularly. Subramanian recalled the day she had met Preeti at his father's funeral and suggested mediation to resolve the family's conflicts. Despite the initial resistance and hesitation, the family agreed to mediation, and Subramanian was appointed the mediator. Mediation helped the family reach an agreement and settle their disputes, leading to improved relationships and business growth. The case emphasizes the importance of mediation as a valuable tool for resolving conflicts in business families and suggests incorporating mediation in family charters or constitutions.

Sougata Ray is a Professor of Strategy and Entrepreneurship (Practice), Thomas Schmidheiny Chair Professor, and Executive Director of the Thomas Schmidheiny Centre for Family Enterprise, at the Indian School of Business (ISB). Earlier, he served at the Indian Institute of Management Calcutta for over two decades as a Professor of Strategic Management, a member of the Board of Governors, and Dean. He was also a senior-level executive at Infosys Technologies Limited for two years in a strategic role as Head of innovation Lab. He is an alumnus of Indian Institute of Management, Ahmedabad and the Indian Institute of Engineering, Science and Technology, Shibpur.

Professor Ray’s research interests have evolved over the years in understanding various facets of strategic management, entrepreneurship, innovation and the governance of firms and business groups in high-growth economies. Given the ubiquity of family firms in India and observing how family owners and leaders play a pivotal role in shaping the future of enterprises, he was gradually drawn into family business research. In recent years, under the aegis of the Thomas Schmidheiny Centre for Family Enterprise, he has been spearheading a mega programme towards developing a solid research-based understanding of family firms and business groups in India and South Asia. He has also been leading a research programme in the areas of social entrepreneurship, corporate sustainability strategy and practices, bottom-of-the-pyramid initiatives, and involvement of corporations in inclusive and sustainable development.

Professor Ray is one of the most prolific and cited home-grown strategy scholars in India. He has been publishing regularly in reputed scholarly journals and presenting in leading peer-reviewed international conferences. He has received over half a million dollars in research grants, several prestigious research and teaching awards, and numerous award nominations.

He blends over three decades of experiences in diverse roles – as an international-quality academic, research, and institution builder, alongside  hands-on corporate managerial and governance roles as an executive, member of the Board of Directors, and co-founder of startups.. He has been an advisor to numerous medium and large corporations, family businesses, and startups, and he has served as Principal Consultant to leading international development agencies. He currently sits on the governing and advisory boards of several listed and unlisted companies, startups, and social enterprises.

Professor Ray has taught in numerous executive education programmes and has designed and conducted many workshops exclusively for owner-managers, entrepreneurs, and C-level executives of companies in India, Asia, Middle East, Nordic and Scandinavian countries. Over the years, he has led over thirty C- level executive delegations to countries on every continent for high-level meetings with the ministers, high-ranking officials, multilateral agencies such as the WTO and ILO, Chambers of Commerce, MNCs, industrial organisations, research labs, and academic institutions.

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Sougata Ray