Although entrepreneurship is a potent channel for women living in poverty contexts of developing countries to become socially and economically empowered, the take-up rates of entrepreneurship tend to be poor. Hence, a critical challenge for scholars and policymakers is to identify ways to broaden the funnel of women’s entry into entrepreneurship in these settings. One widely used intervention to promote women’s take-up of entrepreneurship is micro-entrepreneurship training. Academic research has investigated the efficacy of such interventions, but we know much less about the factors that cause women to sign up for training in the first place, which is the focus of this article. We carry out a field experiment with unemployed women in rural India, and expose them to knowledge about ‘how to do entrepreneurship’- conveyed through founding templates of replicable business set-ups and practices. We find that compared to the control group, exposure to founding templates increases women’s sign-up to training, and that this effect is greater when templates exemplify entrepreneurs’ reliance on social support rather than on self-dependent actions.