Center for Cellular and molecular Biology: The Commercialization challenge-Case Study # 9B11MO64
By Anand Nandkumar, Nita Sachan, Charles Dhanaraj
July 2011
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www.iveycases.com/ProductView.aspx?id=51399
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Nandkumar, Anand., Nita Sachan., Charles Dhanaraj. Center for Cellular and molecular Biology: The Commercialization challenge-Case Study # 9B11MO64 www.iveycases.com/ProductView.aspx?id=51399.
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2011
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Abstract
Issues: Commercialization; Technology transfer; Emerging market; R&D management; Translational science; Incentives Disciplines: General Management/Strategy, Management Science, International Industries: Health Care Services Setting: India, Large, 2009 The Centre for Cellular and Molecular Biology (CCMB): The Commercialization Challenge case deals with the commercialization challenges that a premier research institution in an emerging economy faces despite conducting cutting-edge basic research. The case is set in 2009 soon after the appointment of its new director, Dr. Mohan Rao. Rao has to decide how to proceed with incentivizing the scientists to find potential applications for their research when most scientists are merely interested in doing basic research and, at the same time, the government is increasing the emphasis on the use of public science for societal good. The case also deals with the role of the commercialization or technology transfer office, issues surrounding publishing versus patenting, basic versus translation sciences and incentives.

Anand Nandkumar is an Associate Professor of Strategy, Executive Director of SRITNE at the Indian School of Business (ISB), and Associate Dean of the Centre for Learning and Teaching Excellence. He explores industry and firm-level phenomena that influence innovation - the generation of new ideas, and entrepreneurship - distribution and commercialisation of new ideas. His research focuses on high-technology industries such as pharmaceuticals, biotechnology, and software, and it falls in between industrial organisation (IO), economics of technological change, and strategy.

Professor Nandkumar’s current work in the innovation stream examines the effect of stronger intellectual property rights (IPR) on different aspects of innovation, such as the influence of stronger patents on long run incentives for innovation or the influence of stronger patents on the functioning of Markets for Technology (MFT). In the entrepreneurship stream, his current work examines the influence of venture capitalists on entrepreneurial performance.

Professor Nandkumar graduated with a PhD in Public Policy and Management, with a focus in strategy and entrepreneurship from Carnegie Mellon University in 2008. Prior to his PhD, he worked for 3 years with a startup in Silicon Valley, and prior to that, in New York City with one of the world’s largest financial services firms.

True to his expertise, at ISB, Professor Nandkumar teaches Strategic Innovation Management and Strategic Challenges for Innovation-based startups.

Anand Nandkumar
Anand Nandkumar