Poornima Vinoo is an Assistant Professor of Marketing at the Indian School of Business (ISB). Her research spans two primary streams: financial decision-making and disposal behaviour, with an overarching focus of improving consumer wellbeing.

Her work has explored how consumers make decisions to invest money for their retirement, how they choose to donate to worthy causes, and why they may sometimes prefer moral rewards over financial rewards.

Professor Vinoo holds a PhD from Western University, Canada, an MBA from the Indian School of Business, a postgraduate diploma from the Xavier Institute of Communications, and a BA from Osmania University, India.

An experienced industry professional, she has worked for over a decade across startups and large business conglomerates in multiple industries and roles.
At ISB, she teaches Consumer Behaviour.