Classifying the Stance of Social Media Responses using LLMs and Users' Network Information
By Sumeet Kumar, Kathleen Carley
DOI
arxiv.org/pdf/2103.07098.pdf
Citation
Kumar, Sumeet., Carley, Kathleen. (2024). Classifying the Stance of Social Media Responses using LLMs and Users' Network Information arxiv.org/pdf/2103.07098.pdf.
Copyright
2024
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Abstract
Extracting actionable insights from online dialogues is crucial for entities such as organizations, influencers, and digital platforms. However, analyzing online conversations, particularly for discerning stances (as in favor or oppose) from replies, remains challenging and demands sophisticated natural language processing (NLP) techniques. Recent advancements in Large Language Models (LLMs) present promising prospects for such tasks. However, their efficacy in analyzing online dialogues remains uncertain. This study introduces a unique dataset of Twitter posts and replies labeled for stances (favor/oppose/neutral) and proposes an approach to take advantage of LLMs for stance classification. When used with many simple machine learning classifiers, we find that text representations generated by LLMs outperform prior state-of-the-art approaches for stance classification, highlighting LLM's proficiency in generating high-quality text representations. Nevertheless, challenges arise when additional contextual information is essential to evaluate the stance. To tackle this, our approach integrates user-specific contextual information by generating network-based user embeddings, significantly improving performance. Our experiments reveal an 18\% enhancement in performance using LLM-generated text representations, further bolstered by an additional 5\% with contextual user information, as validated on a human-labeled dataset. This progress in stance classification within social media conversations underscores the potential synergy of LLMs and user-specific contextual data, offering practical insights for businesses and platforms.

Sumeet Kumar is an Assistant Professor of Information Systems at the Indian School of Business (ISB). He studies problems at the intersection of technology and society. He is interested in analysing user behaviour, quantifying polarisation on online forums , and finding advertisements disguised as regular content on online platforms. His current focus is on identifying implicit or hidden advertisements in videos posted on children’s platforms such as YouTube Kids.

Additionally, Professor Kumar has conducted research in software design and development, with particular emphasis on user experience. He has investigated the use of mobile phone sensors during emergencies to improve situational awareness. His study on the Wireless Emergency Alerts (WEA) service in the United States addressed several issues of critical importance to emergency alerts effectiveness and adoption. Notably, some of his research recommendations was included in the US Federal Communications Commission (FCC) proposed changes to WEA.

He completed his undergraduate education at Indian Institute of Technology (IIT) Kanpur. He holds two Master’s degrees—in Software Engineering and in Machine Learning--both from Carnegie Mellon University, where he also earned his doctorate degree.

Sumeet Kumar
Sumeet Kumar