D.V.R. Seshadri is a Professor of Marketing (Practice) at the Indian School of Business (ISB). Prior to joining ISB in 2016, he taught at several IIMs including Bangalore, Ahmedabad, and most recently Udaipur, where he had been since 2012. From 1985 to 2000, he worked in a variety of companies (public sector, family business and entrepreneurial startups, the last ten of them as CEO) spanning a variety of industries, including petroleum refining and petrochemicals, bulk drugs, active pharmaceutical ingredients, precision manufacturing, and software.
His areas of interest include B2B marketing, innovation and entrepreneurship and intrapreneurship. He is actively involved with several NGOs such as Aravind Eye Care Systems and the DHAN Foundation in Madurai, as well as, with several top corporates such as the Tata Group and Larsen & Toubro (L&T). He has been engaged in teaching and consulting capacity with over 100 large corporates, both India-based and foreign MNCs. He has taught a variety of courses and programmes in MBA, executive MBA, long duration programmes in public policy, short duration executive education programs, etc. Courses that he has taught include: Business-to-Business Market Management, Reinventing through Entrepreneurial and Intrapreneurial Leadership, Strategy Formulation and Implementation, Inspired Leadership through Personal Mastery, and Reinventing the Government.
Professor Seshadri has co-authored several books, including ‘Innovation Management,’ with Shlomo Maital, Sage India in 2007; ‘Global Risk / Global Opportunity,’ with Shlomo Maital, Sage India, in June 2010; the Indian adaptation of ‘Business Market Management (B2B): Understanding, Creating and Delivering Value,’ with James Anderson, James Narus and Das Narayandas, Pearson Publishing, in June 2010; and ‘Smartonomics for the Global Manager: Simple, Powerful Macroeconomic Tools For Success in an Uncertain World’ with Shlomo Maital, Sage India, 2016. He has developed over hundred case studies and authored several application-oriented journal articles in his areas of interest.
Manish Gangwar is an Associate Professor of Marketing at the Indian School of Business (ISB). He is a distinguished faculty member and the Executive Director of the Institute of Data Science and Business Analytics at ISB. A leading academic in pricing and business analytics, he has previously served as Associate Dean of Research and RCI Management at ISB. Professor Gangwar holds a PhD in Management Science from the University of Texas at Dallas, an MS from the University of Kentucky, and a BE from the Indian Institute of Technology, Roorkee, complemented by years of industry experience.
Widely recognised as one of India’s foremost academicians in data science, Professor Gangwar has received several awards for his contributions to research and teaching. He serves on the editorial review boards of several leading academic journals. His expertise lies in advanced analytical methodologies, including machine learning, econometrics, data science, and game theory.
His research spans a wide range of topics, such as competitive promotions, omnichannel retail strategies, dynamic pricing, SaaS revenue models, and the application of AI in marketing. He has published extensively in top-tier academic journals such as Marketing Science, Journal of Marketing, Operations Research, Product and Operations Management, and the Journal of Retailing, as well as in book chapters and industry publications. For more information, please visit his Google Scholar Profile.
