Family business consultants or advisors are individuals or groups with expertise and skills to coach and counsel family businesses on how to overcome their challenges and achieve long-term success and sustenance. This entry describes the uniqueness of family business advising and the advising process. The entry also discusses essential capabilities and frameworks family business advisors require to be effective consultants. Challenges and outcomes of advising are also discussed. The entry concludes with a discussion on emerging areas of interest for scholars and practitioners.