Ahmed Timoumi is an Assistant Professor of Marketing at the Indian School of Business. His research and teaching interests include Retailing, Channel Management, Product Returns, and Sales Force management. He holds a Ph.D in Marketing from Koc University and was a visiting scholar at Kellogg School of Management, Northwestern University. His current research focus is on Omnichannel retailing and he co-manages the Omnichannel Retailing and Ecommerce initiative (OREI) at ISB. This initiative provides a platform for practitioners and scholars to solve real problems faced by retailers in India, workshops and training to retailers, and research opportunities to scholars.

Professor Timoumi received a degree in Mathematics and Physics from Institut Préparatoire Aux Etudes d'Ingénieurs de Tunis, and a degree in Engineering with a focus in Economics and Management from Ecole Polytechnique de Tunisie.

Manish Gangwar is an Associate Professor of Marketing at the Indian School of Business (ISB). He is a distinguished faculty member and the Executive Director of the Institute of Data Science and Business Analytics at ISB. A leading academic in pricing and business analytics, he has previously served as Associate Dean of Research and RCI Management at ISB. Professor Gangwar holds a PhD in Management Science from the University of Texas at Dallas, an MS from the University of Kentucky, and a BE from the Indian Institute of Technology, Roorkee, complemented by years of industry experience.

Widely recognised as one of India’s foremost academicians in data science, Professor Gangwar has received several awards for his contributions to research and teaching. He serves on the editorial review boards of several leading academic journals. His expertise lies in advanced analytical methodologies, including machine learning, econometrics, data science, and game theory.

His research spans a wide range of topics, such as competitive promotions, omnichannel retail strategies, dynamic pricing, SaaS revenue models, and the application of AI in marketing. He has published extensively in top-tier academic journals such as Marketing Science, Journal of Marketing, Operations Research, Product and Operations Management, and the Journal of Retailing, as well as in book chapters and industry publications. For more information, please visit his Google Scholar Profile.