Manish Gangwar is an Associate Professor of Marketing at the Indian School of Business (ISB). He is a distinguished faculty member and the Executive Director of the Institute of Data Science and Business Analytics at ISB. A leading academic in pricing and business analytics, he has previously served as Associate Dean of Research and RCI Management at ISB. Professor Gangwar holds a PhD in Management Science from the University of Texas at Dallas, an MS from the University of Kentucky, and a BE from the Indian Institute of Technology, Roorkee, complemented by years of industry experience.
Widely recognised as one of India’s foremost academicians in data science, Professor Gangwar has received several awards for his contributions to research and teaching. He serves on the editorial review boards of several leading academic journals. His expertise lies in advanced analytical methodologies, including machine learning, econometrics, data science, and game theory.
His research spans a wide range of topics, such as competitive promotions, omnichannel retail strategies, dynamic pricing, SaaS revenue models, and the application of AI in marketing. He has published extensively in top-tier academic journals such as Marketing Science, Journal of Marketing, Operations Research, Product and Operations Management, and the Journal of Retailing, as well as in book chapters and industry publications. For more information, please visit his Google Scholar Profile.
Arani Roy is an Assistant Professor of Marketing at the Indian School of Business (ISB). His research interest lies in the area of self-discrepancies. Specifically, his work explores how feelings of not having enough resources and control in life affect an individual’s decision-making. He investigates the impact of self-discrepancies in relevant consumption contexts, such as privacy behaviour, likelihood of local consumption, and subscription choices.
His teaching interests include Brand Management, Consumer Behaviour, Principles of Marketing, and Digital & Social Media Marketing. He has previously taught the ‘Principles of Marketing’ course at McGill University. Professor Roy completed his PhD from McGill University, Canada. He currently teaches Brand Management at ISB.
